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Khaled Hassan Mazhar

General Manager / Business Unit Director

Maadi, Cairo, Egypt

Work Experience

Tetra Pak

  • Sales DirectorFull Time

    Aug 2012 - Jul 2018 -5 yrs, 11 months

    Egypt , Cairo

    • Job Details:Full P&L responsibility for 20 million+ Euro Processing Business covering Egypt, Libya and Sudan, with a customer base composed of local, regional and global accounts I was leading a 15-man team responsible for Turn-Key Capital Equipment Sales, Technical Sales, Upgrades and Service solutions Taking an integrated sales approach with special focus on proactive value selling and the quick resolution of technical issues to achieve full customer satisfaction.
  • Senior Key Account ManagerFull Time

    Jan 2004 - Jul 2012 -8 yrs, 6 months

    Egypt , Cairo

    • Job Details:Responsible for the overall business growth and profitability of assigned customer Key Accounts including joint growth strategy planning and implementation, achieved by leading of a cross-functional team including members of supply chain, technical, finance and marketing members. Taking a consultant role enabling the customer to take correct business decisions and innovate through information sharing on consumer and market trends and leading the innovation process by identifying need gaps in the local and export markets and presenting complete product solution. Presenting a complete value offering from product formulation to package shape, opening and graphic design. This involved preparing a meticulous business case specific for each customer. Maximizing the efficiency of the supply chain, with production and order monitoring and forecasting thereby reducing capital lockup in overstocking or out of market situations. Finally, technical support with a focus on operational excellence and the maximization of performance of production lines, including reduction energy consumption and waste reduction.
  • Project Coordinator - Tetra Pak EgyptFull Time

    Jul 2000 - Dec 2003 -3 yrs, 5 months

    Egypt , Cairo

    • Job Details:Managed the ordering , consolidation and delivery of medium to large sized turn-key projects from post contract signing until installation and commissioning.
  • Market Research & Business Development ManagerFull Time

    Ghabbour Egypt

    Jun 1999 - Jun 2000 -1 yr

    Egypt , Cairo

    • Job Details:Responsible for Market Research and Business Development activities for Scania Trucks and Scania Buses , Mazda cars , Mitsubishi trucks.
  • Tetra Pak

    • Regional Sales CoordinatorFull Time

      Jan 1997 - Jun 1999 -2 yrs, 5 months

      Egypt , Cairo

      • Job Details:• Responsible for Egypt, Jordan, Syria, Lebanon and Iraq. • Managed 25 customer accounts in 5 countries with 8 overseas factories. • Handling export and import and procedural logistics and sales analysis & forecasting
    • Marketing ExecutiveFull Time

      Jun 1994 - Dec 1996 -2 yrs, 6 months

      Egypt , Cairo

      • Job Details:• Quantitative and qualitative research; / strategies for consumer segments. • Analysis of consumption trends and consumer behaviour. • Contributed to generic campaigns aimed at changing consumption habits. • Initiated package design development with new and existing customers • Coordinated customer seminars in Egypt and Cyprus. • Initiated first contacts to launch the school milk project.
  • Sales CoordinatorFull Time

    Egyptian International Motors

    Oct 1992 - Jun 1994 -1 yr, 8 months

    Egypt , Cairo

    • Job Details:• Order & stock management for the Automotive Division • Total market & sales analysis • Competitor monitoring. • Cost structure analysis, margins and pricing. • Logistics co-ordination of imports.
  • Education

    • Bachelor's Degree in Political Sc

      American University in Cairo (AUC)

      Jan 1988 

    • High School - American diploma

      Newtown High School

      Jan 1983 

    Achievements

    -- Highest Operating result, Margins, profitability in the Middle East Cluster 2012,2015,2016 -- Highest Customer Satisfaction result in the Middle East Cluster 2013 2014, 2015, 2016 -- Highest Customer Satisfaction result in Tetra Pak globally in 2014, 2015 -- Growth in overall Market Share of processing business from 30% to 50% 2012-2016. -- Record sales for Capital Equipment 2011, 2012 through proactive value selling. -- Highest net sales results, margins 2011, 2012 -- Highest Sales growth (20%) for all accounts under my responsibility, 2012 -- Project Owner for 4 major multi-million Dollar Turn-Key projects, 2007 -- Achieved an average10% sales growth /annum, 2004-2007 -- Launched 7 new products in new packages from 2004 -2012 by facilitating several idea Innovation sessions with customer for developing new product portfolios

    Skills

    • Leadership
    • Strategic Planning
    • Business Development
    • Customer Satisfaction
    • Key Account Management
    • Project Management

    Languages

    • Arabic

      Fluent
    • English

      Fluent

    Training & Certifications

    • Project Management Professional (PMP)

      PMI·2020
    • Certified Strategy and Business Planning Professional (C-SBP)

      The KPI Institute·2020
    • Turn-Key Project Sales

      TP·2013
    • Leading Teams

      TP·2012
    • Value Based Selling

      TP·2008
    • World Class Key Account Management

      Cranefield UK·2007
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