Khaled Afifi

Assistant ManagerFull Time

• Job Details:Assistant Manager in Emaar Misr, one the biggest real estate investors and developers in Egypt. I cover our biggest investment and land piece Marassi, North Coast, a 6.5 million sqm and investment cost exceeding EGP 20billion, my responsibilities starts with business modeling for new or existing projects, updating the business models on a quarterly basis, updating the cost of the business model after the awarding process, seeking the business options to maintain the profit margins if the cost of construction increased, building pricing models to price each unit in the project, review the prices after each launch to manage the demand and supply to make sure the absorption rate is equivalent among each product in the project and to enhance the absorption rate and to avoid ending up with stock in a certain type or product, creating inventory report for every project on a monthly basis, studying the inventory to make sure the inventory is balanced and has an equivalent amount of each product, studying the reasons of any slowdown in any product and finding solutions to increase its marketability. Work and cooperate with different departments to collect data to monitor, analyse performance and report it to the top management either in Egypt or Emaar Dubai. Job Description • Preparing Pricing Proposals for Real Estate Residential & Commercial units. • Conducting Masterplan Feasibilities. • Taking part through financial and commercial analysis in determining the best unit mix, timing for launch, launch and sales strategies, setting premium points...etc. • Scanning the market on a timely basis in order to ensure the competitiveness of the company's products and to be kept updated of the newly happening changes. • Preparing reports for different purposes (mainly competition analysis reports), giving the top management an insight of new updates, products and strategies major competitors are adopting. In addition to providing recommendations for the upcoming periods. In addition to preparing the regular monthly sales and inventory reports, where the inventory was categorized according to types, price bracket, availability and launch dates, which gives a good chance to analyze the inventory situation and think of solutions for the slow moving items. • Liaise with research consultants and development consultants through preparing RFP's and evaluating proposals, working closely with the consultant and overlooking the outcome throughout the timeline till the agreed upon scope is finished. Taking place in preparing project's budget mainly through reviewing total project's feasibilities and updating them with the latest actuals (sales value and cost) in addition updating the new launch and sales roll-out. • Taking place with the development team and the top management in issuing & updating the project’s business plan. • Thinking of out of the box solutions for any slow moving inventory in addition to testing the commercial and financial impact for those solutions (example: new payment plans, financial offerings and/or discounts..etc.) • Searching, seeking, pin-pointing and assessing various investment opportunities addressed to Emaar. (example: land to develop, SPV's and JV's...etc.) • Taking place with the development team in issuing development briefs which is a document that summarizes the development strategy for a specific area of the development within a coming period of time, this document summarizes the commercial, design, marketing and financial strategy which is to be carried on eventually. • Using Oracle in uploading/updating any data related to pricing of units (residential/commercial). • Taking place in addressing adhoc tasks required by Emaar Misr’s management or from the corporate office of Emaar Dubai.