Khairy Mofied Aboughaly

Pain & Trade Product ManagerFull Time

• Job Details:Develop, manage, communicate, & implement the optimum strategy for the designated portfolio that delivers profitability, market share and revenue growth in the short and long-term. ▪ Ensure market intelligence and trends are also taken into account, in order to ensure optimum positioning to stay ahead of the competitors. ▪ Develop Shopper Activation Strategies/Plans and provide trade marketing input to build strong Market Activation Plans. ▪ Work in close collaboration with stakeholders like Key Account Managers/Commercial team. ▪ Develop superior Shopper Execution plan and work closely with agency partners. ▪ Drive in-store Shopper excellence by determining shopper plans, building brand visibility, and competitive differentiation at the point of purchase. ▪ Develop a customized plan with agreed investment by Customer (Direct Contact) Ensure compliance with category guidelines and local regulatory requirements Drive external focus including regular trade visits across all main channels with in-market activation teams.

Marketing ManagerFull Time

• Job Details: Building a 3 years growth roadmap, strategies and key initiatives for brands across categories.  Leading, motivating, coaching, developing and managing the performance of the marketing team  Developing and implementing compelling brand strategies, growth roadmaps, integrated communications in line with the organization’s strategy.  Ensuring sharp brands positioning across each respective category tailored to consumer needs through 360 market and consumer insights.  Planned and executed a full brand re-launch 360 plan for Coffee break in March’16  Planning year activities & budgets (ATL, BTL, including promotions, visibility programs, activation & launches), in light of each brand plan.  Coordinating and communicating with all business partners for most efficient cost & plan executions (ATL, BTL, & Research).  Managing the development and execution of all initiatives across specific customers, categories in line with brands posisitoing  Monitoring closely Coffee Break & Dolphin Tuna digital platforms.  Ensuring all A&P and campaign activities are being achieved in schedule and within budget.  Responsible for trade marketing channel yearly plan and allocating budget with respect to seasonality across the year.  Monitoring & analysing the launch of marketing activities to have positive impact on sales & revenues.

Regional Brand ManagerFull Time

• Job Details:As a marketing lead for Middle East, Africa region, responsible for establishing marketing plans of 3 different portfolios of chronic treatments (Oncology,Metabolic care,CNS) aligning with the regional plans in line with overall business strategic objectives. Develop strategic business plans to maximize profitability across the franchises to consistently deliver revenue to the overall organization that ensures attainment of company sales goals and profitability. Research, analyze, prepare & control the implementation of the marketing plans and promotional campaigns and materials,budgets for current and future market segments within the approved company policy. Responsible for product / brand support and New Product Development (NPD) / introduction (NPI). Define portfolio opportunities (new and life-cycle enhancements). Work across functionally to obtain sufficient resources and support to deliver desired goals & performance. Provide targeted support for key markets on a structured basis. Drive portfolio reviews and product life cycles. Plan launch programs working with each targeted market. Deal with all forecasting requirements for existing products. Contribute to the development of training and educational programs for key stakeholders in each market and their customers. Identify and develop talent through succession plan and role map implementation.