Karoline Essac

Senior Marketing SpecialistFull Time

• Job Details:Work side by side with Sales and Marketing Manager in designing strategies and applying them, increasing No. of deals from once a month to three in 4 months of operations. Conduct market research to identify customer trends, competitor offerings and demographic data. Liaise with creative teams to come up with marketing ideas and corporate identity. Develop and implement marketing programs including promotional materials, and advertising copies and graphic designs. Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers. Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics. Create innovative marketing campaigns depending on robust data and present the recommendations to management. Establish and maintain relationships with new and existing clients through networking and prospecting. Achieve objectives in order to approach customers through appropriate marketing channels. Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development. Responsible to develop and deliver pricing tools and participate in drafting pricing policies. Responsible for the billing cycle. Responsible for developing customer surveys / feedback and manage open channels with customers. Responsible of accommodating customers’ requests. Manage digital marketing tools.

Social Media Specialist – Content CreatorPart Time

• Job Details:I am working for a sister small business “Geluk” as the content creator, I am trying to post the business through social media organic and paid reach, the business is growing and I am gaining much experience with it. • Effectively developed marketing tactics and managed marketing relationships with essential partners. • Ensured that all consumer-facing strategies were seamlessly integrated. • Managed an event budget, facilitated and ensured events were effectively and consistently used to drive marketing results. • Met and exceeded all targets on every campaign. • Initiated and iteratively developed effective campaigns. • Researched and understood the motivations of users to effectively implement ecommerce improvement strategies. • Regularly prepared reports and presented to management. • Writing highly engaging long and short form copy that nails the brief and reflects a brand’s tone of voice. • Strategically developing the tone of voice for our clients' brands and creating functional copy style guides.

Senior Projects Content SpecialistFull Time

• Job Details:Responsible for planning the annual program of the office, all projects, and activities of the year, preparing and writing its proposals then creating all the detailed programming of it and scheduling the events, along with preparing their detailed budgets. Conducting meetings with Organizations members to discuss the projects and making presentations about them, going into negotiations to establish cooperation with them, highlighting the project's importance so they can fund us supporting to execute the planned work. Managing the project, contacting, coordinating all the parties involved to make sure we are meeting the project planned schedule and activities deadlines. Following up, Monitoring and evaluating the projects, and presenting reports describing how it is being executed to the organizations we cooperate with. Maintaining good relationships with the funding organizations by inviting them to events we conduct and also meeting their invitations.