Karim Abu El Ela
Senior Data Analytics & Insights Analyst at Bicc Cables
Maadi, Cairo, EgyptWork Experience
Senior Data Analytics & Insights AnalystFull Time
Jun 2024 - Present -1 yr
Egypt , Cairo
- Job Details:- Analysis of company’s data (sales, customer, financial, operational) to identify patterns and insights -Transformation and interpretation of data into interactive and impactful intelligence reports and Dashboards, providing key findings, conclusions, and recommended actions to stakeholders using business intelligence tools such as Power BI, Tableau, SQL, ETL and Other - Using data-driven insights to identify process improvement opportunities and enhance overall company performance
Market Research & BI AnalystFull Time
Aug 2023 - Jun 2024 -10 months
Egypt , Cairo
- Job Details:- Execution of market studies across 34 countries, laying the groundwork for the company’s new market entry strategy by analyzing regional data to gauge demand and pinpoint market penetration opportunities. - Analysis of international trade on import and export data to identify promising markets for business expansion. - Development of export strategies for various products, aiming to identify key trade trends and the most potential markets by region. - Implementation of qualitative and quantitative market research to identify target markets, customer segments, and provide data-driven insights for marketing and business analysis. - Designing comprehensive quantitative surveys, including step-by-step processes for questionnaire creation, data encoding, tabulation, decoding, and analysis using SPSS.
Market Research AnalystFull Time
ACTIVA International
Apr 2022 - Aug 2023 -1 yr, 4 months
Egypt , Cairo
- Job Details:- Customised market researches to identify the potential markets sizes and opportunities in different sectors. - Implementation of qualitative and quantitative research projects to gather information about markets, competitors, customer preferences and purchasing behaviour. - Analysis and interpretation of business and market data, either primary or secondary, conveyed into reports and dashboards that summarize insights for the company through SPSS, Power BI and SQL. - SWOT analysis on potential and existing markets to identify the business strengths, weaknesses, opportunities and threats, in order to generate successful marketing strategies. - Constant update on markets developments, to help company’s future development plans.
Marketing ExecutiveFreelance / Project
Verious customer portfolio
Dec 2021 - Mar 2022 -3 months
Egypt , Cairo
- Job Details:Freelance helping SMEs to boost their activity through customized Strategic and Marketing planning, Feasibility studies, Marketing research, Marketing Analysis and Social media marketing (Various customer portfolios) Such as MODLI Ismailia - Sun Pyramids - Learn 2 Swim - El Medina for ceramics - Saeed Arafa German Instructor and other.
Marketing and Strategic Planning SpecialistInternship
- Job Details:- Development of Strategic and Marketing plan for Marketers league Brands. - Market Research and Market trends analysis to identify key opportunities for Innovation. - Development of “Marketers-link”, an all-in-one platform providing inclusive services to marketers.
Education
Master's Degree in Digital Transformation and Competitive Intelligence
Paris ESLSCA Business School,Jan 2024 - Jan 2025 - 1 Year
College Diploma in Feasibility Studies and Project Evaluation.
Faculty of Economics and Political Sciences at Cairo UniversityJan 2021 - Jan 2022 - 1 Year
Bachelor's Degree in Business adminstration
Helwan university, faculty of commerce english sectionJan 2016 - Jan 2020 - 4 yr
Activities
Marketing Event Coordinator at PRMIA - Professional Risk Managers' International Association
Volunteering
Oct 2018 - Dec 2018 -2 months
Skills
- Market Analysis
- Market Research
- Marketing Planning
- ETL Tools
- SSIS
- SSRS
- Business Analysis
- Microsoft Excel
- Power BI
- Research Analysis
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Languages
English
FluentArabic
Fluent
Training & Certifications
Microsoft data analytics
Microsoft·2024IBM SPSS Statistics Level 1 v2
IBM·2023Public Speaking Program
School Of Public Speaking (SPS)·2023Public Speaking Program
School Of Public Speaking (SPS)·2023Data Analysis Program using Excel & Power BI
SWOT - Smart Way Of Training·2022Data Analysis Program using Excel & Power BI
SWOT - Smart Way Of Training·2022Marketing Management Program
Knowledge Consulting and Talent Development.·2019Certified Marketing Executive (CME)
SMEI - Sales & Marketing Executives International, Inc.·2019Strategic planning Program
Knowledge Consulting and Talent Development.·2019Professional Certificate in Strategic Planning
PMI - Project Management Institute.·2018Marketing planning & Marketing Research program
The Marketers League Academy·2018