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Karim Abu El Ela

Senior Data Analytics & Insights Analyst at Bicc Cables

Maadi, Cairo, Egypt

Work Experience

Bicc Cables

  • Senior Data Analytics & Insights AnalystFull Time

    Jun 2024 - Present -1 yr

    Egypt , Cairo

    • Job Details:- Analysis of company’s data (sales, customer, financial, operational) to identify patterns and insights -Transformation and interpretation of data into interactive and impactful intelligence reports and Dashboards, providing key findings, conclusions, and recommended actions to stakeholders using business intelligence tools such as Power BI, Tableau, SQL, ETL and Other - Using data-driven insights to identify process improvement opportunities and enhance overall company performance
  • Market Research & BI AnalystFull Time

    Aug 2023 - Jun 2024 -10 months

    Egypt , Cairo

    • Job Details:- Execution of market studies across 34 countries, laying the groundwork for the company’s new market entry strategy by analyzing regional data to gauge demand and pinpoint market penetration opportunities. - Analysis of international trade on import and export data to identify promising markets for business expansion. - Development of export strategies for various products, aiming to identify key trade trends and the most potential markets by region. - Implementation of qualitative and quantitative market research to identify target markets, customer segments, and provide data-driven insights for marketing and business analysis. - Designing comprehensive quantitative surveys, including step-by-step processes for questionnaire creation, data encoding, tabulation, decoding, and analysis using SPSS.
  • Market Research AnalystFull Time

    ACTIVA International

    Apr 2022 - Aug 2023 -1 yr, 4 months

    Egypt , Cairo

    • Job Details:- Customised market researches to identify the potential markets sizes and opportunities in different sectors. - Implementation of qualitative and quantitative research projects to gather information about markets, competitors, customer preferences and purchasing behaviour. - Analysis and interpretation of business and market data, either primary or secondary, conveyed into reports and dashboards that summarize insights for the company through SPSS, Power BI and SQL. - SWOT analysis on potential and existing markets to identify the business strengths, weaknesses, opportunities and threats, in order to generate successful marketing strategies. - Constant update on markets developments, to help company’s future development plans.
  • Marketing ExecutiveFreelance / Project

    Verious customer portfolio

    Dec 2021 - Mar 2022 -3 months

    Egypt , Cairo

    • Job Details:Freelance helping SMEs to boost their activity through customized Strategic and Marketing planning, Feasibility studies, Marketing research, Marketing Analysis and Social media marketing (Various customer portfolios) Such as MODLI Ismailia - Sun Pyramids - Learn 2 Swim - El Medina for ceramics - Saeed Arafa German Instructor and other.
  • Marketing and Strategic Planning SpecialistInternship

    The Marketers League

    Jun 2020 - Aug 2020 -2 months

    Egypt , Giza

    • Job Details:- Development of Strategic and Marketing plan for Marketers league Brands. - Market Research and Market trends analysis to identify key opportunities for Innovation. - Development of “Marketers-link”, an all-in-one platform providing inclusive services to marketers.
  • Education

    • Master's Degree in Digital Transformation and Competitive Intelligence

      Paris ESLSCA Business School,

      Jan 2024 - Jan 2025 - 1 Year

    • College Diploma in Feasibility Studies and Project Evaluation.

      Faculty of Economics and Political Sciences at Cairo University

      Jan 2021 - Jan 2022 - 1 Year

    • Bachelor's Degree in Business adminstration

      Helwan university, faculty of commerce english section

      Jan 2016 - Jan 2020 - 4 yr

    Activities

    • Marketing Event Coordinator at PRMIA - Professional Risk Managers'​ International Association

      Volunteering

      Oct 2018 - Dec 2018 -2 months

    Skills

    • Market Analysis
    • Market Research
    • Marketing Planning
    • ETL Tools
    • SSIS
    • SSRS
    • Business Analysis
    • Microsoft Excel
    • Power BI
    • Research Analysis
    View More

    Languages

    • English

      Fluent
    • Arabic

      Fluent

    Training & Certifications

    • Microsoft data analytics

      Microsoft·2024
    • IBM SPSS Statistics Level 1 v2

      IBM·2023
    • Public Speaking Program

      School Of Public Speaking (SPS)·2023
    • Public Speaking Program

      School Of Public Speaking (SPS)·2023
    • Data Analysis Program using Excel & Power BI

      SWOT - Smart Way Of Training·2022
    • Data Analysis Program using Excel & Power BI

      SWOT - Smart Way Of Training·2022
    • Marketing Management Program

      Knowledge Consulting and Talent Development.·2019
    • Certified Marketing Executive (CME)

      SMEI - Sales & Marketing Executives International, Inc.·2019
    • Strategic planning Program

      Knowledge Consulting and Talent Development.·2019
    • Professional Certificate in Strategic Planning

      PMI - Project Management Institute.·2018
    • Marketing planning & Marketing Research program

      The Marketers League Academy·2018
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