Karim Ahmed Saleh

Sales Manager at Redwoods

Sheikh Zayed, Giza, Egypt

Redwoods

Jan 2017 - Present -8 yrs, 5 months

Egypt , Giza

May 2014 - Oct 2015 -1 yr, 5 months

Egypt

Job Details:Leader, Managed Services, MasterCard Advisors, Cairo. May 2014- October 2015 Lead in identifying and launching new channels, new solutions, or opportunities for scale that will increase revenue and efficiency, extract and apply best practices across the region and globally Facilitate sales and be responsible for delivery of Managed Services solutions in Egypt and MEA region Develop loyalty program strategies from program features, structure, operational, merchants’ partnership, go to market plan and ongoing management. Develop and execute end to end marketing strategies and full-fledged communication plans for loyalty programs. Manage marketing initiatives from identifying campaigns, targets, incentives, channels, content of communication and monitoring performance. Launch campaigns to drive measurable customer behavior as activation, retention, spend, etc. throughout customer lifecycle, different segments, different incentives and channels Develop content regarding loyalty programs Quantify budget of campaigns and impact and analyze key financial and performance metrics to monitor programs and campaigns Measure performance of communication and ROI and ROMI Lead third party agencies to deliver marketing/media plans from creative concept to production Train and hire employees for clients

Jan 2013 - May 2014 -1 yr, 4 months

Egypt , Cairo

Job Details:Ensure the smooth launch of the card products in line with the Retail Banking strategy. Monitor the Cards business performance of competitors to ensure that the bank maintains and develops its competitive position. Develop annual Cards sales plan based on the marketing strategies and overall targets and budgets. Prioritize the overall efforts by services and allocation of resources. Identify the training and developmental priorities of the department in conjunction with the training department and ensure that staff are adequately skilled to meet future requirements of the bank. Carry out advertisement and promotional activities related to various card products in conjunction with the Retail Sales & Marketing Department. Finalize Service Level Agreements (SLAs) with internal Departments/ units to achieve improvements in turnaround time which will also help increase external customer satisfaction. (Develop tight but simple processes) Monitor Cards portfolio risks closely and take prompt remedial action in coordination with Risk when required to ensure good risk quality. Handle the product operational and financial side in coordination with Ops and finance team. Develop Co-branded card programs and Enhance relationships with MasterCard & other Co-branding partners