profile-img

Karim Gharib

Retail Marketing Manger

Cairo, Egypt

Work Experience

  • Retail Marketing MangerFull Time

    Huawei Technologies Egypt

    Feb 2016 - Oct 2023 -7 yrs, 8 months

    Egypt , Cairo

    • Job Details:- Developing and implementing marketing plans. - Undertaking competitor research and analyses. - Conducting market research to establish customer trends and habits. - Manage and handling roadshows and activities (set up, giveaways). - Lead the inbound and outbound storage (LDUs, gifts, materials, etc.). - Manage and follow up on LDU breakdown distribution, visibility, and forecasting reports. - Manage and preparing POE accounts rental reports (Monthly, Quarterly, etc.). - Promoting brand awareness through marketing efforts. - Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning. - Measuring and reporting on campaign performance and assessing KPIs and ROI. - Guide and follow up with different agencies for periodic campaigns (branding, signage, furniture, etc.). - Coordinate with the sales team and other departments to produce effective strategies. - Follow up on campaigns closely and make analysis reports for (Branding, POSM Distribution, Display Guidelines, and Coverage). - Execute all trade activities, the different visibility solutions, and activations in order to boost demand in all trade channels and communities (Stores, Malls, etc.).
  • Education

    • Bachelor's Degree in Low

      Ain Shams University (ASU)

      Jan 2012 

    Skills

    • Retail Marketing
    • Visual Merchandising
    • ROI Management
    • Event Planning
    • Analytical skills skills
    • Attention to detail
    • Coaching
    • Advertising Campaigns

    Languages

    • English

      Advanced

    Training & Certifications

    • Foundations of Project Management

      Coursera·2023
    • Visual Merchandising

      Huawei Academy·2019
    Share this Profile