Karim Mohamed Farghaly

Marketing ManagerFull Time

• Job Details:Working on : Launching Elano Water Brand . • Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue). • Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines. • Qualification and development of ATL and BTL equity builders, consumer trial activities and Trade support programs. • Mobilize and collaborate with other departments (sales, logistics, Finance , etc.) and partner distributers to build. • Manage Marketing budget for the category. • Define and monitor media plans, implement promotions and ensure implementation of trade marketing plan. • Build and manage the yearly market research plan and manage its budget • Lead the marketing team training and development. • Support e-commerce via Digital Media

Senior Brand Manager , Health North Of AfricaFull Time

• Job Details:Focus on driving growth in NA markets by leading the execution of the brand marketing Plans for a category in line with countries commercial strategy as set by the Area * Responsible for the achievement of financial and market share targets for a brand or category in the markets (Veet - Durex - Strepsils, Gaviscon) . * Responsible for marketing for a brand or category in the market with responsibility for activation excellence of Area Powerbrand plans. * Works across functions including Area, Global team, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets . * Support e-commerce via Digital Media on Durex & Veet. * Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications . * Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding. * Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy. * Follow up on NPDs. * Coaching and development of the Team.

Group Product ManagerFull Time

• Job Details:• Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue). • Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country’s needs. • Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines. • Mobilize and collaborate with other departments (sales, logistics, education, etc.) and partner agencies to build broader business strategy. • Monitor the local adaptation of communication materials (imagery, digital, point of sale). • Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors. • Manage PPP budget and sales forecast for the category. • Effectively prepare clear messages to present to senior management. • Build, develop and manage a strong and talented team, train them and develop their marketing expertise and know-how. • Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand. • Monitor the retail strategy working hand-in-hand with the retail and education team and monitor the proper implementation of retail materials (services, advice, etc.). • Define and monitor media plans, implement promotions and ensure implementation of trade marketing plan.