Karim Ahmed Anwar

Group Marketing ManagerFull Time

• Job Details:Mazaya (Mazaya, Etam, Okaidi, Parfois, Tally WEijl, Bijou Brigitte) Group Marketing Manager October 2020 – Present  Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.  Deploy successful marketing campaigns and own their implementation from ideation to execution. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, and pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.  Build strategic relationships and partner with key industry players, agencies and vendors Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.  Oversee and approve marketing material, from website banners to hard copy brochures and case studies.  Measure and report on the performance of marketing campaigns, gain insight and assess against goals.  Analyze consumer behavior and adjust email and advertising campaigns accordingly Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Enhance brand awareness in the digital space. Improve the design, UX, traffic, and content of the website.

Senior Digital Marketing Manager (E-Business Department Deputy Manager)Full Time

• Job Details: Manage number of 5 Teams. (Digital Marketing, Social Media, Search Engine Optimization, Content Team, Analysis & Reporting).  Devising strategies to drive online traffic to the company website.  Tracking conversation rates and making improvements to the website.  Develop and managing ongoing Digital Marketing campaigns for Elaraby with a planned road map to establish leadership on digital.  Utilizing arrange techniques including paid search, SEO, SEM, PPC and Email Marketing).  Overseeing the social media strategy for the country.  Managing online brand and product campaigns to raise brand awareness.  Improving the usability, design, content and conversion of the company website.  Responsibility for planning and budgetary control of all specific campaigns.  Evaluating customer research, market conditions and competitor data.  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.  Review new technologies and keep the company at the forefront of the developments in digital marketing.  Responsibility of marketing budget for whole activates (Awareness campaign’s, price discounts, promotions and etc..).  Design, build and maintain social media presence over all social platforms.  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).  Measure and evaluate conversations, engagement and consumer’s sentiments on various social media channels.  Building up a full channel communication system through digital activities to communicate with customers as well as partners. Constantly monitors competition, competitive spend and activities and reports Back reports

Channel Communication Marketing ManagerFull Time