Karen Bassem
Marketing Specialist at CV
Zaytoun, Cairo, EgyptWork Experience
Marketing SpecialistFull Time
CV
Apr 2023 - Present -2 yrs, 2 months
Egypt , Cairo
- Job Details:Developing, implementing, and tracking marketing programs such as email, social media, or digital campaigns, and events. Analyzing and reporting on the performance and efficiency of campaigns Conducting market research and analyzed trends to identify new marketing opportunities. Developed and created marketing materials, such as sales and product collateral, and ensured brand guidelines are met. Wrote, and edited creative and technical content across different mediums.
ModeratorPart Time
Euodoo
May 2022 - Apr 2023 -11 months
Egypt , Cairo
- Job Details:Monitored engagement to identify trends in audience behavior. Responded to customer inquiries in a timely manner.
Account ManagerPart Time
VOG association
May 2020 - Oct 2021 -1 yr, 5 months
Egypt , Cairo
- Job Details:- Managed social media accounts. - Developed and executed social media campaigns that increase awareness. - Created engaging content across multiple platforms, including Facebook, Instagram, YouTube, etc. - Managed Ads. - Analyzed data from various sources to identify trends and opportunities within the market segment(s). - Collaborated with internal teams on projects related to marketing initiatives as well as external partners such as graphic designers. - Increased social media engagement by 54%
Education
Bachelor's Degree in Mass Communication
Cairo University (CU)Jan 2019 - Jan 2023 - 4 yr
High School - Thanaweya Amma
Ramses College for GirlsJan 2019
Languages
English
Advanced
Training & Certifications
Introduction to Social Media
Meta·2024