
Kareem Ahmed Hamed
Trade Marketing Manager Egypt & GCC at L’azurde Group
Haram, Giza, EgyptWork Experience
Trade Marketing Manager Egypt & GCCFull Time
L’azurde Group
Jan 2015 - Present -10 yrs, 5 months
Egypt , Cairo
- Job Details:Develop an annual plan of activity/initiatives that aligned to sales plans that is segmented regionally and by channel and by stores. Develop a local store marketing plan with ideas to support brand awareness and drive footfall. Identify partnership opportunities with the trade/third party relationships that will drive sales on a local basis Present the action plans to the local sales teams: train, motivate and support them to achieve targeted results. Identify opportunities and recommendations based on in depth analysis of the market data & field research. Manage the trade marketing budget as per annual developed plans and quarterly submit YTD spend report to top management Introduced the activations concept in the jewellery sector for the first time and developed an annual promotional plan from creation up to in store availability and or in market activations and road shows across Egypt Calculate P&L to check profitability of proposed activities and ROI Regular follow up on the key promotional events post evaluation with Sales Team Prepare new product launches whether on a wholesale level or retail Explore new markets / channels
Braun Marketing Supervisor Full Time
Minlo for Trade and Distribution
Apr 2014 - Dec 2014 -8 months
Egypt , Cairo
- Job Details:Responsible for the managing Braun Personal care Line-up products in terms of product availability and visibility through network Working and reporting closely with P&G Braun team to realize and assert implementation of product marketing plans and go to market activities. Manager one front line merchandising executive to support TT&MT channel accounts . Manage budget targets distribution and follow up with sales team for achievement Responsible for planning & organizing promotional activities through ATL & BTL channels. Responsible for product in channel activities in terms of launching campaigns/ Dealer events/ in-store displays Conduct ongoing market analysis, sales analysis to provide information necessary to support decision making. Regular coordination with the domestic/sales team to understand market updates. Agencies briefing and handling for optimum outcome.
Brand ManagerFull Time
Consumer Electronics Division (MANSOUR GROUP)
Nov 2011 - Mar 2014 -2 yrs, 4 months
Egypt , Cairo
- Job Details:Audio visual Brand Manager Responsible for the launching & managing GALAXY TV Line-up including line-up selection, product specifications, pricing and product identity creation Responsible for planning & organizing promotional activities including ATL & BTL. Regular network visits to monitor customer reaction to products and get feedback from the market concerning overall performance of products. Set and control product(s) marketing budgets to ensure cost effectiveness and high return on investment. Conduct ongoing Competitor price analysis, sales analysis to provide information necessary to support decision making. Regular coordination with the domestic/sales team to understand market updates. Ensuring maximum brand visibility and capture optimum market
Samsung Trade Marketing Specialist Full Time
Consumer Electronics Division (MANSOUR GROUP)
Jul 2009 - Oct 2011 -2 yrs, 3 months
Egypt , Cairo
- Job Details:SAMSUNG Trade Marketing Specialist Develop Trade Marketing Strategy to achieve defined business objectives of all product categories across different trade channels. Facilitate and execute Marketing calendar of all trade channels. Plan and implement long term loyalty programs for trade customers to meet sales and marketing objectives supported with all relevant tracking tools to insure quality of program execution. Improve merchandising performance in different trade channels through setting merchandising standards and developing innovative merchandising tools that reflect on sales volume and portfolio visibility. Collect & analyze all relevant information about competition and communicate on a timely manner to management to take appropriate actions and decisions. Collaborate with marketing in translating customers ideas into commercial plans of all promotions in liaison with sales. Organize marketing events and campaigns. Cooperate with sales & marketing managers to make recommendations on pricing strategy by trade channel and package
Education
BA in Accounting department (English section)
Modern Academy for Engineering and Technology (MIS)Jan 2002 - Jan 2006 - 4 yr
High School - Thanaweya Amma
EL NILE SCHOOLJan 2002
Skills
- Marketing Management
- Marketing Strategy
- Marketing Activation
- Product Management
- Marketing Budget
- Customer & Shopper
- Marketing Research
- Marketing Communication
- Trade marketing
- Consumer Marketing
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Languages
Arabic
FluentEnglish
Advanced
Training & Certifications
Marketing and Sales Management
AUC·2010professional selling skills
olympic group academy ·2007