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Kareem Ahmed Hamed

Trade Marketing Manager Egypt & GCC at L’azurde Group

Haram, Giza, Egypt

Work Experience

  • Trade Marketing Manager Egypt & GCCFull Time

    L’azurde Group

    Jan 2015 - Present -10 yrs, 5 months

    Egypt , Cairo

    • Job Details:Develop an annual plan of activity/initiatives that aligned to sales plans that is segmented regionally and by channel and by stores. Develop a local store marketing plan with ideas to support brand awareness and drive footfall. Identify partnership opportunities with the trade/third party relationships that will drive sales on a local basis Present the action plans to the local sales teams: train, motivate and support them to achieve targeted results. Identify opportunities and recommendations based on in depth analysis of the market data & field research. Manage the trade marketing budget as per annual developed plans and quarterly submit YTD spend report to top management Introduced the activations concept in the jewellery sector for the first time and developed an annual promotional plan from creation up to in store availability and or in market activations and road shows across Egypt Calculate P&L to check profitability of proposed activities and ROI Regular follow up on the key promotional events post evaluation with Sales Team Prepare new product launches whether on a wholesale level or retail Explore new markets / channels
  • Braun Marketing Supervisor Full Time

    Minlo for Trade and Distribution

    Apr 2014 - Dec 2014 -8 months

    Egypt , Cairo

    • Job Details:Responsible for the managing Braun Personal care Line-up products in terms of product availability and visibility through network Working and reporting closely with P&G Braun team to realize and assert implementation of product marketing plans and go to market activities. Manager one front line merchandising executive to support TT&MT channel accounts . Manage budget targets distribution and follow up with sales team for achievement Responsible for planning & organizing promotional activities through ATL & BTL channels. Responsible for product in channel activities in terms of launching campaigns/ Dealer events/ in-store displays Conduct ongoing market analysis, sales analysis to provide information necessary to support decision making. Regular coordination with the domestic/sales team to understand market updates. Agencies briefing and handling for optimum outcome.
  • Brand ManagerFull Time

    Consumer Electronics Division (MANSOUR GROUP)

    Nov 2011 - Mar 2014 -2 yrs, 4 months

    Egypt , Cairo

    • Job Details:Audio visual Brand Manager Responsible for the launching & managing GALAXY TV Line-up including line-up selection, product specifications, pricing and product identity creation Responsible for planning & organizing promotional activities including ATL & BTL. Regular network visits to monitor customer reaction to products and get feedback from the market concerning overall performance of products. Set and control product(s) marketing budgets to ensure cost effectiveness and high return on investment. Conduct ongoing Competitor price analysis, sales analysis to provide information necessary to support decision making. Regular coordination with the domestic/sales team to understand market updates. Ensuring maximum brand visibility and capture optimum market
  • Samsung Trade Marketing Specialist Full Time

    Consumer Electronics Division (MANSOUR GROUP)

    Jul 2009 - Oct 2011 -2 yrs, 3 months

    Egypt , Cairo

    • Job Details:SAMSUNG Trade Marketing Specialist Develop Trade Marketing Strategy to achieve defined business objectives of all product categories across different trade channels. Facilitate and execute Marketing calendar of all trade channels. Plan and implement long term loyalty programs for trade customers to meet sales and marketing objectives supported with all relevant tracking tools to insure quality of program execution. Improve merchandising performance in different trade channels through setting merchandising standards and developing innovative merchandising tools that reflect on sales volume and portfolio visibility. Collect & analyze all relevant information about competition and communicate on a timely manner to management to take appropriate actions and decisions. Collaborate with marketing in translating customers ideas into commercial plans of all promotions in liaison with sales. Organize marketing events and campaigns. Cooperate with sales & marketing managers to make recommendations on pricing strategy by trade channel and package
  • Education

    • BA in Accounting department (English section)

      Modern Academy for Engineering and Technology (MIS)

      Jan 2002 - Jan 2006 - 4 yr

    • High School - Thanaweya Amma

      EL NILE SCHOOL

      Jan 2002 

    Skills

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    Languages

    • Arabic

      Fluent
    • English

      Advanced

    Training & Certifications

    • Marketing and Sales Management

      AUC·2010
    • professional selling skills

      olympic group academy ·2007
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