Kanza Shallwani

Senior Brand Manager, Wellness

• Job Details:Leading flagship brands; CAC-1000 Plus, Centrum, Qalsium-D & Eno contributing 26% of the business portfolio. Localized global brand messaging to improve brand proposition enhancing consumer resonance & brand equity. Spearheaded 15 brand activations, achieving a 21% increase in calcium testing and enhancing consumer engagement. Executed influencer-led PR campaigns, delivering a 19% increase in online positive sentiment, improving CTR by 1%. Led cross-functional collaboration to execute award-winning campaigns that aligned consumer needs with global brand strategy, resulting in 11% volume growth.

Brand Manager, Wellness

• Job Details:Launched CAC Kids, addressing regulatory hurdles, expanding into a new segment, solving consumer gaps in category. Led the first-ever digestive health innovation workshop, defining a 3-year strategy to triple business growth. Achieved GBP 130k incremental revenue for Eno through upsizing strategies, improving profitability and compliance.

Net Revenue Management Lead

• Job Details:Designed revenue strategies across FMCG & OTC achieving GBP 26m incremental revenue. Conducted trade optimization and pricing architecture analysis to improve profitability.