
Kamiran Mohamed Safwan
Marketing Project Management
Madinaty, Cairo, EgyptWork Experience
Retail Marketing ManagerFull Time
- Job Details:• Create, Monitor and Overseeing retail marketing calendar campaigns • Create and set Retail marketing strategy and planning. • Support trade programs (planning, execution, and evaluation) • Manage a process re-engineering ongoing marketing projects to improve and consolidate end-to-end service processes; restructured communication flow among departments • Secure the budget spending’s of the marketing department and making sure the budget spend is delivering the required ROI • Managing the design and production of promotional materials- POSM, events, and campaign tools. • Support company’s attendance at events, such as trade shows, conferences, and festivals. • Assist in preparing the annual Marketing Plan for stores per category and ensuring that marketing objectives are achieved, measured and results reported to the Sr. Marketing Manager & Marketing Director. • ROI analysis required on each promotion and feed back to business. • Create cooperation with different installments providers to increase instore traffic and sales opportunities. • Working closely with all agencies to develop yearly plan and ensure timely and top-class implementation of all marketing communications. • Hiring and managing the performance of a more junior marketing team and internship. • Execute marketing plans that address all issues and opportunities, resulting in marketing programs that enhance tenant, community, and relations, and increase sales. • Tracking effectiveness of marketing campaigns and reporting findings to the executive team to increase the delivered quality. • Vendor and agency management support, deliver onsite trainings and workshops to enhance agency capabilities on display designing, production & execution.
Marketing ManagerFull Time
Radio Talaat 2000
May 2022 - Jan 2023 -8 months
Egypt , Cairo
- Job Details:• Manage ATL – BTL – Online activities for Radio Talaat 2000 stores and HomeTech products and Factory. • Build branding image and strategy for the company and retail • Creating and setting a merchandising guideline to follow by our retail. • Retail follow up and enhancement (Mystery shopper – Audits – investment plans – floor planogram – action plans) to build a professional presence in the market. • External communication with external marketing suppliers (events – giveaways – campaigns – stands – street branding- POSM) • External communications with external Products suppliers for HomeTech brand (Packaging – Designs – Campaigns) • Set annual marketing plan with budget with multiple priorities break down • Set branding map as per products GTM and the market needs and • Work with other Projects and Department Senior Managers to lead cross-functional planning, with SWOT and ROI analysis.
BTL Marketing ManagerFull Time
AlSafy Group
Jan 2022 - Present -3 yrs, 5 months
Egypt , Cairo
- Job Details:Handling all offline marketing requests for all parts powered be AlSafy Group
Education
Bachelor's Degree in Applied arts - graphic designing
October 6 University (OU)Jan 1999 - Jan 2006 - 7 yr
High School - American diploma
Dubai International SchoolJan 1997
Languages
Arabic
FluentEnglish
Advanced
Training & Certifications
SAT I
1996