Basic Info

Kamal Geissah

10 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Trade Marketing Manager at Gandour Confectionery Company

Experience Details

Trade Marketing Manager

Marketing/PR/Advertising

Manager

Key Highlights:
• Played key role in development of Trade Marketing Activities, setting up customized promotional programs for all sales channels for accomplishing business growth objectives across all categories and market penetration of new products
• Enhance the contributor in defining pricing strategies as well as 4Ps strategy for customer by channel
• Instrumental in initiating social media plans to highlight organizational activities in the market
• FOCUS on Brands/Category performance for achievements

Key Responsibilities:
Trade Marketing Activities
• Collaborate with agencies in preparing and implementing media plan for the brand across BTL & online channels
• Maintain regular interaction with brand day to day performance and annual brand plans. Interacted with the sales team in effectively implementing plans
• Evaluate consumer preferences using qualitative and quantitative market research on parameters like share & volume growth, quality & quantity of activations including brand owner satisfaction

Brand Management
• Define/implement retaining or enhancing existing market share across the Egypt territory
• Spearhead team efforts in developing BTL marketing plans aligned to specific corporate brands. Design regional retail Branding plans to be implemented by the retail team for accomplishing performance image
• Collaborate with sales teams in developing/ implementing brand specific bespoke marketing plans
• Organize qualitative and quantitative surveys to ascertain market trends, consumer preferences for business needs

Operations & Administration
• Manage needs Setup and processes as well as Brand Ambassadors activity across the territory
• Follow up with our sales arm distributor in effectively resolving issues, interacted with functional teams on requirements and process implementation
• Optimize resource on various process improvement initiatives for enhancing operational efficiency
• Updated various status reports to the Top Management team to enable effective decision making


Company Details

Gandour Confectionery Company (multinational)

Cairo, Egypt

More than 1000 employees

FMCG, Food and Beverage Production

www.gandour.com

Oct 2017 to present (3 months)
Trade Marketing Director at MarketBerg

Experience Details

Trade Marketing Director

Marketing/PR/Advertising , Operations/Management

Manager

- Lead development of the Trade Marketing Strategy to achieve defined business growth objectives across all product categories
- Develop and implement tailor made promotional programs for all categories and channels, and ensure that they are in line with overall The Company Strategy
- Develop picture of success by channel
- Facilitate in new product to market entry and execution
- Recommend efficient and effective pricing and promotion strategies
- Develop 4Ps strategy for customer implementation by category and channel
- Lead annual category Marketing Mix planning and review process by understanding business objectives by translating them into a trade execution
- Manage relationship with agencies (BTL and Activation Agencies)


Company Details

MarketBerg

Cairo, Egypt

11-50 employees

Import and Export , FMCG, Food and Beverage Production

http://www.marketberg.com/

Jul 2014 to Sep 2017 (3 years 2 months)
Trade Marketing Manager at El-Doha

Experience Details

Trade Marketing Manager

Operations/Management

Manager

- Lead development of the Trade Marketing Strategy to achieve defined business growth objectives across all product categories
- Lead translation and execution of the Marketing strategy into impact programs
- Develop and implement tailor made promotional programs for all categories and channels, and ensure that they are in line with overall The Company Strategy
- Develop picture of success by channel
- Facilitate in new product to market entry and execution
- Recommend efficient and effective pricing and promotion strategies
- Develop 4Ps strategy for customer implementation by category and channel
- Lead annual category Marketing Mix planning and review process by understanding business objectives by translating them into a trade execution
- Manage relationship with agencies (BTL and Activation Agencies)
- Gather market intelligence and provide market insight to the management
- Manage Merchandising Team All Over the Country.
- Following up on Merchandising data & reports to achieve the maximum Benefits


Company Details

El-Doha

Cairo, Egypt

N/A

Food and Beverage Production

N/A

Jun 2013 to Jun 2014 (1 year)
Senior Brand Manager at SEKEM-Group at ISIS Company

Experience Details

Senior Brand Manager

Marketing/PR/Advertising

Manager

- Responsible for the Hot-Drink Category.
- Marketing Strategies, Forecasting, Sales Distribution, Planning, Pricing, Promotion.
- Contributing in the Category production plan & stocks.
- Developing sales & trade deals system/strategies.
- Define and evaluate Customers, Product, market analysis for the forecasting & following up on the monthly selling plan.
- Responsible for all Marketing Department/Categories planning & Reporting Monthly.
- Monthly closing all the Company products analysis achievements Vs’ Foretasted.


Company Details

SEKEM-Group at ISIS Company

Cairo, Egypt

N/A

Food and Beverage Production, FMCG

N/A

Sep 2011 to Jun 2013 (1 year 9 months)
Acting as Senior Brand Manager at HSA-Group in ARMA Group

Experience Details

Acting as Senior Brand Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

- Responsible for edibles’ Oil`s Brands in Egypt as “Crystal, Qalya, Hedya, Al-Asil),
- Sales Distribution, Planning, Pricing, Promotion, Marketing PR & Strategies, Advertising,
- Manage & following up the brand Promotion Ideas (Trade & Consumer),
- Development for the artwork & brand SKU`s.
- Define and evaluate product marketing collateral, programs, and analysis,
- Preparing & working on yearly Brand plan with the quarterly following up & amendments


Company Details

HSA-Group in ARMA Group (multinational)

Cairo, Egypt

More then 1000 employees

Food and Beverage Production

N/A

Apr 2011 to Sep 2011 (5 months)
Acting as Marketing Manager at HSA-Group in Global Intertrade

Experience Details

Acting as Marketing Manager

Marketing/PR/Advertising

Manager

- Export Markets Like: Africa “Libya, Sudan, Morocco, Ethiopia, Uganda & Madagascar”. Middle East “Lebanon, Gaza West-Bank, Jordan, Syria & Yemen”. Europe “Romania, Poland & Ukraine”.
- Develop and manage a wide range of marketing tools, including promotional materials, direct-mail pieces,
- Define and evaluate product Sales Distribution, marketing collateral, programs, and analysis,
- Trace, project and report both advertising and circulation-based marketing programs,
- Maintain communication with management to ensure marketing activities aligned with business goals,
- Provide leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives.
- Assist the development of the Marketing Strategies for new territories,
- Co-develop marketing plans and strategies,
- Evaluate marketing campaigns across various marketing, Monitor competitor activity,
- Contribute to campaign theme which proved effective in delivering the overall message.
- Responsible for a product range of: (Juices, Jams, Pasta, Tomato Past, Processed cheese, Tuna, Noodles, Oils, Ghee, Margarine, Shortening, Tea “Green & Red”, Rice, Canned Vegetables, Milk, Sugar & Soaps)


Company Details

HSA-Group in Global Intertrade

Egypt

501-1000 employees

Food and Beverage Production

N/A

Apr 2008 to Apr 2011 (3 years)
Acting as Assistant Treasury Manager at Pfizer Egypt & Middle East

Experience Details

Acting as Assistant Treasury Manager

Accounting/Finance

Experienced (Non-Manager)

- Banks transfers, online transfers, online payroll, Monthly closing reports, financial activity report,
- Data entry and check system development, Filling and checking on suppliers invoices,
- Organize the cycle of delivering checks to suppliers and the voucher codes between the “Head office and the Plant”, Public Relations.


Company Details

Pfizer Egypt & Middle East (multinational)

Cairo, Egypt

More then 1000 employees

Accounting and Auditing Services, Financial Services

N/A

Jul 2003 to Apr 2008 (4 years 9 months)

Achievements


All the International Contracts


Company Marketing strategy
Uplifting the brand Identities
Lunched the New Brand
Sales System
All the Trading contracts & Business Deals
Most of the international Contracts & Deals


Marketing Achievements for promotions & contracts
Uplifting the company product
Lunched the new brand


Done & Assist all the printing materials & designs for all the international Markets


Education

BSC in Managerial Science and Foreign Trade in Economics

Education Details

BSC in Managerial Science and Foreign Trade

Economics

New Cairo Academy, Egypt

C / Good / 65 - 75%

Economics

N/A

New Cairo Academy
2002 - 2006
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Yehia El-Rafeey Language School

Egypt

2002

C / Good / 65 - 75%

N/A

Yehia El-Rafeey Language School
2002

Training and Courses

Training/Course Details

TOT Diploma

Apr 2010

GEV Academy

Business Trainer & Instructor

Training/Course Details

Mini MBA

Jun 2006

Knowledge Academy

Majoring in Management and Marketing

Training/Course Details

Export Program FTTC

May 2015

FTTC

N/A

Jobseeker photo

Profile Skills and Keywords

AccountingAccounting And Auditing ServicesActing As Assistant Treasury ManagerActing As Marketing ManagerActing As Senior Brand ManagerArabicCommunicatorDivingDrawingEconomicsEnglishExport Program FTTCFMCGFinanceFinancial ServicesFishingFood And Beverage ProductionFrenchGandour Confectionery CompanyGermanHSA-Group In ARMA GroupHealthy FoodImport And ExportInsightInsuranceManagementManagmentMarketingMini MBAMotorcycleNightlifeOrganizerPfizer Egypt & Middle EastPlaningPresenterProblem SolverSapSenior Brand ManagerSocialSwimmingTOT DiplomaTrackerTrade Marketing DirectorTrade Marketing ManagerTrainingTravelingWinter

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

German

German

: Intermediate

: Beginner

: Beginner

: Intermediate

French

French

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Sap

Sap

: Expert

: Extreme - I love it!

:

3-5 years

Tracker

Tracker

: Expert

: Extreme - I love it!

:

3-5 years

Insight

Insight

: Expert

: Extreme - I love it!

:

3-5 years

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Trade Marketing Manager

Trade Marketing Manager

: Expert

: Extreme - I love it!

:

5-7 years

Training

Training

: Expert

: Extreme - I love it!

:

5-7 years

Managment

Managment

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Communicator, Presenter, Organizer, Problem Solver, Social

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