Basic Info

Kamal Geissah

10 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Trade Marketing Director at MarketBerg

Experience Details

Trade Marketing Director

Marketing/PR/Advertising , Operations/Management

Manager

- Lead development of the Trade Marketing Strategy to achieve defined business growth objectives across all product categories
- Develop and implement tailor made promotional programs for all categories and channels, and ensure that they are in line with overall The Company Strategy
- Develop picture of success by channel
- Facilitate in new product to market entry and execution
- Recommend efficient and effective pricing and promotion strategies
- Develop 4Ps strategy for customer implementation by category and channel
- Lead annual category Marketing Mix planning and review process by understanding business objectives by translating them into a trade execution
- Manage relationship with agencies (BTL and Activation Agencies)


Company Details

MarketBerg

Cairo, Egypt

11-50 employees

Import and Export , FMCG, Food and Beverage Production

http://www.marketberg.com/

Jul 2014 to present (2 years 5 months)
Trade Marketing Manager at El-Doha

Experience Details

Trade Marketing Manager

Operations/Management

Manager

- Lead development of the Trade Marketing Strategy to achieve defined business growth objectives across all product categories
- Lead translation and execution of the Marketing strategy into impact programs
- Develop and implement tailor made promotional programs for all categories and channels, and ensure that they are in line with overall The Company Strategy
- Develop picture of success by channel
- Facilitate in new product to market entry and execution
- Recommend efficient and effective pricing and promotion strategies
- Develop 4Ps strategy for customer implementation by category and channel
- Lead annual category Marketing Mix planning and review process by understanding business objectives by translating them into a trade execution
- Manage relationship with agencies (BTL and Activation Agencies)
- Gather market intelligence and provide market insight to the management
- Manage Merchandising Team All Over the Country.
- Following up on Merchandising data & reports to achieve the maximum Benefits


Company Details

El-Doha

Cairo, Egypt

N/A

Food and Beverage Production

N/A

Jun 2013 to Jun 2014 (1 year)
Senior Brand Manager at SEKEM-Group at ISIS Company

Experience Details

Senior Brand Manager

Marketing/PR/Advertising

Manager

- Responsible for the Hot-Drink Category.
- Marketing Strategies, Forecasting, Sales Distribution, Planning, Pricing, Promotion.
- Contributing in the Category production plan & stocks.
- Developing sales & trade deals system/strategies.
- Define and evaluate Customers, Product, market analysis for the forecasting & following up on the monthly selling plan.
- Responsible for all Marketing Department/Categories planning & Reporting Monthly.
- Monthly closing all the Company products analysis achievements Vs’ Foretasted.


Company Details

SEKEM-Group at ISIS Company

Cairo Governorate, Egypt

N/A

Food and Beverage Production, FMCG

N/A

Sep 2011 to Jun 2013 (1 year 9 months)
Acting as Senior Brand Manager at HSA-Group in ARMA Group

Experience Details

Acting as Senior Brand Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

- Responsible for edibles’ Oil`s Brands in Egypt as “Crystal, Qalya, Hedya, Al-Asil),
- Sales Distribution, Planning, Pricing, Promotion, Marketing PR & Strategies, Advertising,
- Manage & following up the brand Promotion Ideas (Trade & Consumer),
- Development for the artwork & brand SKU`s.
- Define and evaluate product marketing collateral, programs, and analysis,
- Preparing & working on yearly Brand plan with the quarterly following up & amendments


Company Details

HSA-Group in ARMA Group (multinational)

Cairo, Egypt

More then 1000 employees

Food and Beverage Production

N/A

Apr 2011 to Sep 2011 (5 months)
Acting as Marketing Manager at HSA-Group in Global Intertrade

Experience Details

Acting as Marketing Manager

Marketing/PR/Advertising

Manager

- Export Markets Like: Africa “Libya, Sudan, Morocco, Ethiopia, Uganda & Madagascar”. Middle East “Lebanon, Gaza West-Bank, Jordan, Syria & Yemen”. Europe “Romania, Poland & Ukraine”.
- Develop and manage a wide range of marketing tools, including promotional materials, direct-mail pieces,
- Define and evaluate product Sales Distribution, marketing collateral, programs, and analysis,
- Trace, project and report both advertising and circulation-based marketing programs,
- Maintain communication with management to ensure marketing activities aligned with business goals,
- Provide leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives.
- Assist the development of the Marketing Strategies for new territories,
- Co-develop marketing plans and strategies,
- Evaluate marketing campaigns across various marketing, Monitor competitor activity,
- Contribute to campaign theme which proved effective in delivering the overall message.
- Responsible for a product range of: (Juices, Jams, Pasta, Tomato Past, Processed cheese, Tuna, Noodles, Oils, Ghee, Margarine, Shortening, Tea “Green & Red”, Rice, Canned Vegetables, Milk, Sugar & Soaps)


Company Details

HSA-Group in Global Intertrade

International Marketing FMCG/Trading Marketing, Egypt

501-1000 employees

Food and Beverage Production

N/A

Apr 2008 to Apr 2011 (3 years)
Acting as Assistant Treasury Manager at Pfizer Egypt & Middle East

Experience Details

Acting as Assistant Treasury Manager

Accounting/Finance

Experienced (Non-Manager)

- Banks transfers, online transfers, online payroll, Monthly closing reports, financial activity report,
- Data entry and check system development, Filling and checking on suppliers invoices,
- Organize the cycle of delivering checks to suppliers and the voucher codes between the “Head office and the Plant”, Public Relations.


Company Details

Pfizer Egypt & Middle East (multinational)

Cairo, Egypt

More then 1000 employees

Accounting and Auditing Services, Financial Services

N/A

Jul 2003 to Apr 2008 (4 years 9 months)

Achievements


All the International Contracts


Company Marketing strategy
Uplifting the brand Identities
Lunched the New Brand
Sales System
All the Trading contracts & Business Deals
Most of the international Contracts & Deals


Marketing Achievements for promotions & contracts
Uplifting the company product
Lunched the new brand


Done & Assist all the printing materials & designs for all the international Markets


Education

BSC in Managerial Science and Foreign Trade in Economics

Education Details

BSC in Managerial Science and Foreign Trade

Economics

New Cairo Academy, Egypt

C / Good / 65 - 75%

Economics

N/A

New Cairo Academy
2002 - 2006
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Yehia El-Rafeey Language School

Egypt

2002

C / Good / 65 - 75%

N/A

Yehia El-Rafeey Language School
2002

Training and Courses

Training/Course Details

TOT Diploma

Apr 2010

GEV Academy

Business Trainer & Instructor

Training/Course Details

Mini MBA

Jun 2006

Knowledge Academy

Majoring in Management and Marketing

Training/Course Details

Export Program FTTC

May 2015

FTTC

N/A

This profile is not updated!
Last update more than 4 months ago.

Jobseeker photo

Profile Skills and Keywords

AccountingAccounting And Auditing ServicesActing As Assistant Treasury ManagerActing As Marketing ManagerActing As Senior Brand ManagerArabicCommunicatorDivingDrawingEconomicsEnglishExport Program FTTCFMCGFinanceFinancial ServicesFishingFood And Beverage ProductionFrenchGermanHSA-Group In ARMA GroupHealthy FoodImport And ExportInsightInsuranceManagementManagmentMarketingMini MBAMotorcycleNightlifeOrganizerPfizer Egypt & Middle EastPlaningPresenterProblem SolverSapSenior Brand ManagerSocialSwimmingTOT DiplomaTrackerTrade Marketing DirectorTrade Marketing ManagerTrainingTravelingWinter

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

German

German

: Intermediate

: Beginner

: Beginner

: Intermediate

French

French

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Sap

Sap

: Expert

: Extreme - I love it!

:

3-5 years

Tracker

Tracker

: Expert

: Extreme - I love it!

:

3-5 years

Insight

Insight

: Expert

: Extreme - I love it!

:

3-5 years

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Trade Marketing Manager

Trade Marketing Manager

: Expert

: Extreme - I love it!

:

5-7 years

Training

Training

: Expert

: Extreme - I love it!

:

5-7 years

Managment

Managment

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Communicator, Presenter, Organizer, Problem Solver, Social

Online Presence

http://www.linkedin.com/profile/view?id=9621364&trk=nav_responsive_tab_profilehttps://www.facebook.com/KiKo77GoGo

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