Kamal Farouk Geissah

Trade Marketing ExecutiveFull Time

• Job Details:Key Highlights: • Key development of Trade Marketing Activities, setting up customized Supportive programs for all sales channels, • Enhance & manage the focus of POP & POS materials coverage achievements, • Supporting the events & roadshows the sales performance, Key Responsibilities - Marketing Activities: - • Collaborate with agencies in preparing and implementing plan for the brand by BTL Method, • Maintain regular interaction with daily performance and annual new brands plan. Interacted with the sales team, • Evaluate consumer preferences using qualitative and quantitative sales research by volume, quality & quantity, • Implement & enhancing existing in the market across the Egypt territory, • Spearhead team efforts in developing BTL marketing activities to specific brands, • Following up with sales teams in developing branding materials, Operations & Administration • Manage Monthly reporting of products & Brand closing, • Market competition pricing study, • Follow up with sales distributor in effectively interacted with functional teams on process implementation, • Updated status reports to the Top Management to enable effective decision Monthly/Weekly Meetings & reporting, • Collect & Present Monthly closing Company Sales volume vs value Reports, competition prices, • Collect & upload suppliers’ invoices for marketing, Collect & Present Quarterly BTL Strategy with the BU manager, • Monthly Market Visits to validate the Cooler usages & POSM distributions, • Working frequently on DWS & MFGPRO systems, • Managing & Controlling Trade Marketing Tools for all the sales & merchandizing, • Following up on availability and visibility across key trade channels,

Marketing & Business Development ConsultantFreelance / Project

• Job Details:Develop business plans with the assigned accounts Design and develop strategic development strategies and plans Provide assistance with implementing suggested plans and strategies, Educate, lead and supervise members of the business development team to ensure the project's achievement  Conduct analysis in order to find new market opportunities Investigate on current products, services and compare it with competitors suggest improving customer satisfaction and loyalty programs, Handle business deals operations and activities  Oversee the implementation of different contracts  Build, encourage and maintain long-term relationships with Cash Cow/key Customers Create and present a detailed report for upper management

Trade Marketing & Marketing Chief – FMCGFull Time

• Job Details:Key Highlights: • Key development of Trade Marketing Activities, setting up customized Supportive programs for all sales channels for sustain business objectives across all the market with the current & new products • Enhance the contributor in defining pricing strategies as well as current customer satisfactions, • Enhance & manage the social media plans to highlight organizational activities & increasing the engagements • FOCUS on POP & POS materials coverage achievements • Support by events & roadshows the sales performance Key Responsibilities: Trade Marketing Activities • Collaborate with agencies in preparing and implementing plan for the brand by BTL Method, • Maintain regular interaction with daily performance and annual new brands plan. Interacted with the sales team effectively for customers problems solving & enhancing, • Evaluate consumer preferences using qualitative and quantitative sales research by volume, quality & quantity of activations including brand display Brand Management • Implement & enhancing existing in the market across the Egypt territory • Spearhead team efforts in developing BTL marketing activities to specific brands. Design regional Branding plans to be implemented by the retail & trade marketing team for accomplishing performance & image • Following up with sales teams in developing branding materials by region • Qualitative surveys & managements to ascertain market trends, consumer preferences for business needs Operations & Administration • Manage needs Setup Brand activations & Ambassadors activity across the territory online & offline • Follow up with sales distributor in effectively interacted with functional teams on process implementation • Optimize resource on various process improvement initiatives for enhancing operational efficiency • Updated status reports to the Top Management team to enable effective decision making • Monthly/Weekly Management Meetings & reporting