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Kamal Ibrahim Abdou

Account Director at Estadat

6th of October, Giza, Egypt

Work Experience

  • Account DirectorFull Time

    Estadat

    Feb 2020 - Present -5 yrs, 4 months

    Egypt , Cairo

    • Job Details:• Manage all aspects of the client business providing superior customer service while maximizing business opportunities • Responsible for meeting business KPI’s and development of business plans • Lead and manage all strategic channel planning activities associated with assigned account(s) • Establish and grow a strong relationship with multiple senior client stakeholders through a demonstration of industry knowledge and of the application to business challenges • Steward relationship with outside agency partners (creative, PR, promotion, etc.) • Manage multi-disciplinary team ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged • Actively incorporate tools into client planning process/lead workshops in Facilitator role • Understand client compensation structure and implications of plan changes • Proactively keep abreast of industry trends and share knowledge with team • Mentor the team to maximize individuals’ growth, and harness the strengths and opportunities of each team member
  • Advertising ManagerFull Time

    IGI Real Estate

    Jan 2018 - Jan 2020 -2 yrs

    • Job Details:• Design implement & facilitate an effective local marketing strategy. • Carrying out effective research & intelligence into competitor products & other trends. • Constantly improving business development activities. • Overseeing and managing financial budgets. • Manage daily activities with PR, press and marketing communications agencies. • Develop partnerships & relationships with third parties to meet strategic objectives. • Identifying key marketing opportunities. • Making sure that campaigns run to deadline and on budget. • Online campaigns, web site, use of digital/social media. • Budget setting and control, including measurement and return on investment. • Management of sponsorships for conferences and events. • Exceptional project and time management skills. • Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns. • Setting the scope, implementation, management & review of marketing campaigns
  • Marketing Manager & Account DirectorFull Time

    T3G & Adwork

    Jan 2017 - Jan 2018 -1 yr

    Egypt , Giza

    • Job Details:• Managing all marketing and activities for the El Warda Tobacco Company • Improving and implementing the marketing plans and strategy for El Warda • Coordinating marketing campaigns with sales activities. • Planning and implementing promotional campaigns. • Manage and improve lead generation campaigns, measuring results. • Preparing the print marketing campaigns. • Working closely with design agencies and assisting with new product launches. • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
  • Account DirectorFull Time

    memark Egypt

    Mar 2016 - Dec 2016 -9 months

    • Job Details:• Work closely as the marketing communication manager for my real-estate clients to secure the main goal in achieving the marketing and promoting of their projects with a cost-effectively through media advertising, PR, special events and promotions • Taking the lead in clients’ marketing and advertising strategies & the preparation of the annual budget planning • Work on upgrading the image of my Client projects via digital media in different ways • Promoting the expansion of business with existing clients • Assisting the creative team in the photoshoot of all our products and events • Negotiating the best rates and placement of advertisements with different suppliers • Handling: o Real-estate Clients: Al Ofok Developments, Dunes, Dunes Complex, Dunes La Plage, Zayed Regency, Bab El Bahr o Other Clients: ETCO, EMAPEN, Master Gold and Aluminum Al Ahram
  • Education

    • BA in Commerce in Accounting

      Cairo University (CU)

      Jan 1991 - Jan 1996 - 5 yr

    • High School - Thanaweya Amma

      AL Horrya

      Jan 1991 

    Skills

    • Internet
    • Microsoft Office
    • Advertisement
    • Lotus Notes
    • Marketing
    • Graphic Design

    Languages

    • Arabic

      Fluent
    • English

      Fluent

    Training & Certifications

    • Marketing Management

      IGI·2018
    • Strategic Management

      IGI·2018
    • Negotiation Skills

      IGI·2018
    • Public speaking

      IGI·2018
    • Advanced Management and leadership

      IGI·2018
    • Digital Marketing diploma

      e Marketing Egypt·2018
    • IELTS

      British Council·2013
    • Digital Media

      Ogilvy and Mather·2009
    • The Last mile

      Ogilvy and Mather·2009
    • Strategic thinking

      Ogilvy and Mather·2008
    • Presentation skills

      YAT·2006
    • Culture and behavior

      Sainsburys·2000
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