Kareem Ahmed Mohamed

Direct Response Analyst Spanish MarketFull Time

• Job Details:o Working individually or within a team, the DR Analyst will adopt a senior role in the optimization process of display advertising campaigns. o Campaign planning and delivery management with the objective of reaching client ROI goals. o Assess data available to make performance based decisions on media and campaign optimization. o Assess the campaign objectives and if required request more information in order to effectively optimize the campaign. o Analyze the designated campaigns on the Y!DR Network ensuring optimum delivery and allocation of impressions between campaigns. o Review and use the appropriate behavioral segments and data available for campaign optimization. o Client Servicing - while not the main point of contact for the client, the DR Analyst will quite often assume the role of ‘technical expert,’ needing to communicate with the client to explain campaign progress and address any blocking issues. o The Analyst will need to correlate internal efforts with meeting clients’ needs and conduct and present post campaign analysis and reporting. o Help drive revenue through good campaign performance whilst considering the implications of net revenue through targeting inventory and data. o Supporting other team members in the EU markets; best practice sharing. o Offering consultative and strategic ideas to the Sales team for pitching new business, improving campaign performance and maintaining client relationships.