KUSUM RAWAT

REGIONAL MARKETING MANAGERFull Time

• Job Details:Responsible for building and managing innovative business to business value proposition, marketing and brand policies and strategies for continuous brand growth to increase market share and turnover on yearly basis for Projects business - B2B and Trade & DIY -B2C segment in countries like UAE, Qatar, Kuwait, Bahrain, Oman, KSA, Kenya & Pakistan. Plan, Allocate and finalize yearly marketing budget & calendar with required integrated business marketing strategies and brand building tools and ensure effective and successful implementation. Overview and analyze each activity or campaign from ground activities, Advertising, Awards, PR, digital and social media promotions, promotional items to corporate gifts, blogs & Articles, website, seminar, webinar, social and digital media, update and create mobile app and promotions, presentations to marketing collaterals, content development and online shop to ecommerce and at the same control expenses within defined budget and achieve targeted ROI and impact. Finalize and approve artwork for campaigns, advertisements, media calendar, budget for each activity, appoint vendors and agencies. Hiring and managing team to ensure timely deliveries with best outcome from each member and build strong relationship with inter department members and external customers, partners, dealers, distributors. Roll out sales and marketing policies, product launches, promote and develop market, create local media strategies and communications, CSR initiatives and upgrade system and software as per roadmap from headquarter, Germany. Tie up and partnership with various dealers, vendors, media houses and ensure effective deliveries and achievements at best negotiate cost. Forecast and work on long term requirements and challenges and work out strategies and action plan towards it.

Marketing ManagerFull Time

• Job Details:Planning, managing and allocating the annual marketing budget and ensure successful execution of marketing and brand related activities and promotions at various ATL, BTL & Social media platforms to ensure continuous brand visibility and awareness. Generate leads, inquiries to increase sales funnel, create innovative product and sales presentations and visit customers and work closely with partners like Microsoft and IBM on a daily basis and ensure effective marketing activities to boost sales. Market research and development, monitoring and analysis competition with day to day dealing and interaction with local and regional sales team for constant sales and marketing support. Media Planning, buying and distribution of the allocated budget in print, online, advertisements, events, trade shows and Seminars. Create effective and eye catchy content for the production of marketing material collaterals -including flyers, brochures, website, advertisement, social media advertisements weekly e-newsletters and presentations which also involves translating of technical topics to reader-friendly information, in-depth research and eye-catching message and their effective distribution.