Joydeep Das

Senior Manager Performance Marketing & Growth

• Job Details:Leads the strategic direction and execution of digital marketing, CRM, growth, and customer experience endeavors across e-commerce and omnichannel platforms. Specializes in formulating, refining, and implementing growth strategies, performance marketing initiatives, and revenue enhancement tactics. Spearheaded marketing initiatives resulting in business expansion from inception to AED 50 million. Crafted and executed comprehensive digital marketing strategies, culminating in an 85% surge in website traffic and a 135% upsurge in online sales within a single fiscal year. Leveraged data-driven insights to refine marketing campaigns, yielding a 45% reduction in customer acquisition costs. Orchestrated highly effective CRM campaigns, achieving a remarkable 40% open rate and significantly amplifying CRM contribution, constituting 8% of total revenue. Implemented cutting-edge analytics tools and methodologies to monitor and analyze key performance indicators, leading to a notable 43% enhancement in marketing campaign ROI. Formulated a holistic product strategy for the redevelopment of the KSA e-commerce website and app, leading to a significant 50% surge in website conversion rates. Oversaw a multidisciplinary team of 6 professionals spanning marketing, creative, analytics, and content writing divisions.

Senior Manager - Digital Marketing

Online Marketing Manager

• Job Details:Led comprehensive online marketing initiatives, increasing website traffic by 35% and achieving a 25% boost in conversion rates in the first year. Managed and optimized PPC campaigns, reducing CPA by 20% while maintaining a 5:1 ROAS. Utilized data analytics tools to track KPIs, providing actionable insights that improved marketing ROI by 30%. Created and managed targeted email marketing campaigns, enhancing customer engagement and increasing email open rates by 25% and click-through rates by 14%.