Joseph Assal

Trade Marketing Assistant ManagerFull Time

• Job Details:• Successfully launched multiple campaigns regarding different products; Toppings, Chocolates, Pastes, Spreads, Ice cream • Successfully introduced our range of machines; Ice cream, Juices, Granita, Ice tea at our Horeca customers and tripled the sales of the related items • Monitoring day to day operations, competition and customer insights to provide activities, innovations and solutions accordingly in order to achieve business plan • Planned for special trade activities during expos and events; And achieved the highest revenue during 2020 Expos compared to previous years and I was rewarded for this • As a plan to overcome the Covid-19 pandemic; successfully directed the team to focus on two specific new channels, which helped us speed up the recovery phase, as well as developing & evaluating of every possible channel (ie. Price Promo, free weight, co-packs, assortment, pricing, tactics) • Planning, updating and accountable for total TPR spending forecast for the years 2020,21 • Analyze the ROI and managing P&L of the trade marketing activities executed with customers

Regional Sales ManagerFull Time

• Job Details:• Accountable for the overall performance of my team including their targets, as well as organizing review meetings with the team; As well as being in the LT for the department • Disclosed major deals with well known chains and was rewarded for this • A sales growth of 40% in H2 2019 compared to H1 for the managed area • Provided inputs and participated in the development of pricing, promotions and marketing strategies to ensure competitiveness and profitability • Managing the GP of existing and new customers to match with department targets

Key Account ManagerFull Time

• Job Details:• Being the top performer in the team for the years 2015,16,17 and I was rewarded for this • Being responsible for handling distributors operations, DSRs, their trainings and evaluations • Managed to overcome the challenges that appeared after the devaluation of the EGP end of 2016 and achieved my yearly target of 2016,17 • A remarkable sales growth of 200% and increasing the number of dealing customers by 50% • Achieved annual targets of sales, gross margin, added value & new launches sales • Co-operation with the marketing and chefs team to prepare the activities for selected customers