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Joseph Mounir Atallah

Sales and Marketing Expert

Doha, Qatar

Work Experience

  • Division ManagerFull Time

    Darwish Holding

    Jan 2010 - Present -15 yrs, 5 months

    Qatar , Doha

    • Job Details: Develop a business and Marketing plan for different FMCG3 brands(Yardley,Mum,Fresh’n Soft wipes and Sony batteries )  Negotiate and close the big deals in the market especially with the Regional main Key accounts  Ensure that the sales force implemented well all the agreed marketing and activity plans.  Ensure that the various brands have their required visibility according to their market shares, and that the marketing plannograms are well implemented.  Ensure the distribution of all the brands in the different sectors.  Prepare the division Budget per brand (Revenue & Cost, Operating expenses, HR budget, Capital expenditure, Income statement) and present it to the Executive director.  Coordinate with different suppliers and answer their requirements in terms of Market information and data.  Manage and Maintain healthy stock level for all the brands.  Prepare and execute all the procurement for the various brands.  Prepare with the different suppliers their yearly plans and budgets for their brands.  Identify and manage strengths and weaknesses of the sales force and motivate them according to their individual motivation factors.  Evaluate the sales force according to their Key Performance Indicators.  Provides accurate competitive pricing for all the brands according to each brand price structure and maintain maximum profit margin.  Control all the market expenses.  Ensure that all company policies and procedures are implemented by the team.  Recruit and hire Account Executives based on criteria agreed upon with the Executive director.
  • Sales ManagerFull Time

    Darwish Holding

    Jan 2008 - Dec 2009 -1 yr, 11 months

    Qatar , Doha

    • Job Details: Develop a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.  Responsible for the performance and development of the Account Executives.  Prepare action plans by individuals as well as by brand (L’Oreal Paris, Garnier, L’Oreal Paris make up &Maybelline) for effective search of sales leads and prospects.  Initiate and coordinate the development and action plans with L’Oreal Middle. East to penetrate new segments in the market.  Assist in the development and implementation of marketing plans and new launches’ strategies as needed in the different KOB.  Conduct one-on-one review with all Account Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive’s sales and activity performance.  Provide timely feedback to senior management regarding the team performance.  Maintain accurate records of all pricings, sales, and activity reports submitted by the sales team.  Assist Account Executives in preparation of proposals and presentations.  Control the expenses to meet budget guidelines set and agreed in coordination with L’Oreal Middle east.  Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.  Secure brand visibility in the customer premises and ensure that the Clients’ employees are well trained in terms of product portfolio and brand philosophy.  Maintain contact with all clients in the market to ensure High levels of client satisfaction  Lead hard negotiations with international and regional accounts either hypermarkets such as Carrefour, Lulu and Shwitram or department stores such as Debenhams ,city life style, faces……..
  • Sales supervisorFull Time

    Darwish Holding

    Jun 2006 - Dec 2007 -1 yr, 6 months

    Qatar , Doha

    • Job Details: Maintain and develop relationships with the customers.  Visit potential customers to prospect for new business.  Identify and discover the potential markets.  Negotiate the terms of the market commercial agreements.  Gather market and customer information in all L’Oreal group market segments: skincare, hair care, hair color and make up.  Advise on forthcoming product developments and discuss special promotions activities  Follow up brand visibility and stock level on shelves  Review sales team performance, aiming to meet or exceed targets;  Gain a clear understanding of customers' businesses and requirements;  Provide the customers proposals on how to increase business volume.  Close follow up for the sales team.
  • Key Account ExecutiveFull Time

    Darwish Holding

    Sep 2005 - Jun 2006 -9 months

    Qatar , Doha

    • Job Details: Build and maintain client relationships to meet and exceed sales goals.  Proactively communicate with the customers to identify new sales opportunities.  Conduct professional and informative sales presentations.  Conduct aggressive promotion campaigns to compete our competitors P&G, UNILEVER, MAX FACTOR…
  • Education

    • BA in Business Administation,Marketing&Management

      lebanese university

      Jan 1998 - Jan 2003 - 5 yr

    • High School - International Baccalaureate

      Sagesse High School

      Jan 1998 

    Skills

    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • French

      Fluent

    Training & Certifications

    • Brand Management

      Starmanship&Associates·2010
    • Brand Strategies

      L'oreal Middle East·2008
    • Hair care,Skincare and Make up expertise

      L'oreal Middle East·2007
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