JC

Jorge Castanheira

Diretor de Marca e Digital / Head of Brand and Digital at Sport Lisboa e Benfica

Portugal

Work Experience

  • Diretor de Marca e Digital / Head of Brand and Digital

    Sport Lisboa e Benfica

    Feb 2014 - Present -11 yrs, 4 months

    Portugal

    • Job Details:Responsible for all the branding and marketing campaigns, including digital presence, advertising and brand activation. Main areas: Benfica TV, ticketing, membership, merchandising and Benfica Play. Responsible for leading the digital transformation in Sport Lisboa e Benfica.

  • Gestor de Marca / Brand Manager

    Sport Lisboa e Benfica

    Aug 2004 - Jan 2014 -9 yrs, 5 months

    Portugal

    • Job Details:Operational marketing in Sport Lisboa e Benfica.

  • Assistente de Marketing / Marketing Assistant

    Unicaja Baloncesto Malaga

    Feb 2004 - Apr 2004 -2 months

    Spain

    • Job Details:Trainee as marketing assistant at Unicaja Baloncesto Málaga and at Club El Candado, held under the Leonardo da Vinci stage. Main functions: sponsoring, implementation of the company's marketing plan.

    • Education

    • Bachelor's Degree

      AESE Business School

      Jan 2023 - Jan 2024 - 1 Year

    • Bachelor's Degree in Digital Marketing

      IPAM

      Jan 2014 - Jan 2014 - 0 Month

    • Bachelor's Degree in Brand Management

      ISCTE - Instituto Universitário de Lisboa

      Jan 2007 - Jan 2008 - 1 Year

    Skills

    • Marketing
    • estratégias de marketing
    • gestão de marketing
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