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John Wagih Francis

Co-Founder at Glee Arts

Ain Shams, Cairo, Egypt

Work Experience

  • Media Buying ManagerFull Time

    Hype Marketing

    Sep 2022 - Present -2 yrs, 9 months

    Egypt , Cairo

    • Job Details:- Develop and manage the advertising budget for digital media campaigns for big brands like Hugo Boss - Conduct market research and analysis to identify trends, opportunities, and threats in the digital media landscape - Collaborate with agency partners to develop and implement creative assets, such as ad copy, graphics, and videos - Work closely with cross-functional teams, including marketing, product, and sales to ensure alignment of digital media strategies with business objectives - Develop digital proposals and strategy presentations Creating E-commerce strategies and ads (Shopify - WooCommerce). - Manage all digital marketing channels to ensure brand consistency. - Develop effective media buying plans on all digital platforms (Social Media - GSN - GDN) - Measuring and reporting on the performance of all digital marketing campaigns. - Optimize plans and budgets according to the best media mix - Advise on content plan adjustments and strategies to better meet engagement or real-world sales or traffic objectives. - Creating market deep market research in order to choose a propriate target audience and keywords.
  • Senior Media BuyerFull Time

    Liquid Creative Hub

    Apr 2020 - Sep 2022 -2 yrs, 5 months

    Egypt , Cairo

    • Job Details:Develop digital proposals and strategy presentations Creating E-commerce strategies and ads (Shopify - WooCommerce). Manage all digital marketing channels to ensure brand consistency. Develop effective media buying plans on all digital platforms (Social Media - GSN - GDN). Measuring and reporting on the performance of all digital marketing campaigns. Optimize plans and budgets according to the best media mix Advise on content plan adjustments and strategies to better meet engagement or real-world sales or traffic objectives. Creating market deep market research in order to choose a propriate target audience and keywords.
  • Senior Data Analyst And Media BuyerFull Time

    MO4 Network

    Aug 2018 - Mar 2020 -1 yr, 7 months

    Egypt , Cairo

    • Job Details:Develop paid digital media plans. Research all viable channels based on the content calendar and campaign goals. Devise digital targeting strategies and create relevant, audiences that will be meet brand criteria and objectives. Advise on content plan adjustments and strategies to better meet engagement or real-world sales or traffic objectives. Propose new ways to find new media opportunities that might match our need. Monitoring ads and proposing modifications to creative, targeting and budget to optimize performance. Generate reports (ad-hoc or formal) on creative and campaign performance. Tracking performance throughout the ad/campaign duration and communicating. Data led content recommendations to analyze performance across multiple media channels.
  • Digital Marketing SpecialistFull Time

    Be 4 e-Marketing

    Aug 2017 - Aug 2018 -1 yr

    Egypt , Cairo

    • Job Details:Manage and run all social media paid efforts Manage the social media presence and maintain all channels for over 10 clients (Facebook, Twitter, YouTube & G+) Continually grow and engage with social media audiences and followers Review and analyze social media channels, identifying areas for improvement and change. Developing and executing social media strategies across multiple clients and profiles. Perform social media audits. Monitor and measures metrics for Social Media branding and conversion success and report results to clients.
  • Education

    • Business Information System in Business

      Helwan University

      Jan 2011 - Jan 2015 - 4 yr

    • High School - Thanaweya Amma

      Abd El Aziz el Soud Language School

      Jan 2011 

    Activities

    • Member in Web Development and Design at We-Bis

      Student Activity

      Sep 2012 - Sep 2014 -2 yrs

    Achievements

    Take an (Excellent Degree) in the Graduation Project Generating sales with the lowest budget for my online store.

    Skills

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    Languages

    • Arabic

      Fluent
    • English

      Advanced

    Training & Certifications

    • Marketing Planning Course

      The Marketers League·2018
    • Consumer Behavior Course

      The Marketers League·2018
    • E-Marketing Diploma

      E-Marketing Egypt·2015
    • E-Marketing Diploma

      E-Marketing Egypt·2015
    • Assistant Account Manger

      Qsource·2014
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