
John Wagih Francis
Co-Founder at Glee Arts
Ain Shams, Cairo, EgyptWork Experience
Media Buying ManagerFull Time
- Job Details:- Develop and manage the advertising budget for digital media campaigns for big brands like Hugo Boss - Conduct market research and analysis to identify trends, opportunities, and threats in the digital media landscape - Collaborate with agency partners to develop and implement creative assets, such as ad copy, graphics, and videos - Work closely with cross-functional teams, including marketing, product, and sales to ensure alignment of digital media strategies with business objectives - Develop digital proposals and strategy presentations Creating E-commerce strategies and ads (Shopify - WooCommerce). - Manage all digital marketing channels to ensure brand consistency. - Develop effective media buying plans on all digital platforms (Social Media - GSN - GDN) - Measuring and reporting on the performance of all digital marketing campaigns. - Optimize plans and budgets according to the best media mix - Advise on content plan adjustments and strategies to better meet engagement or real-world sales or traffic objectives. - Creating market deep market research in order to choose a propriate target audience and keywords.
Senior Media BuyerFull Time
Liquid Creative Hub
Apr 2020 - Sep 2022 -2 yrs, 5 months
Egypt , Cairo
- Job Details:Develop digital proposals and strategy presentations Creating E-commerce strategies and ads (Shopify - WooCommerce). Manage all digital marketing channels to ensure brand consistency. Develop effective media buying plans on all digital platforms (Social Media - GSN - GDN). Measuring and reporting on the performance of all digital marketing campaigns. Optimize plans and budgets according to the best media mix Advise on content plan adjustments and strategies to better meet engagement or real-world sales or traffic objectives. Creating market deep market research in order to choose a propriate target audience and keywords.
Senior Data Analyst And Media BuyerFull Time
MO4 Network
Aug 2018 - Mar 2020 -1 yr, 7 months
Egypt , Cairo
- Job Details:Develop paid digital media plans. Research all viable channels based on the content calendar and campaign goals. Devise digital targeting strategies and create relevant, audiences that will be meet brand criteria and objectives. Advise on content plan adjustments and strategies to better meet engagement or real-world sales or traffic objectives. Propose new ways to find new media opportunities that might match our need. Monitoring ads and proposing modifications to creative, targeting and budget to optimize performance. Generate reports (ad-hoc or formal) on creative and campaign performance. Tracking performance throughout the ad/campaign duration and communicating. Data led content recommendations to analyze performance across multiple media channels.
Digital Marketing SpecialistFull Time
Be 4 e-Marketing
Aug 2017 - Aug 2018 -1 yr
Egypt , Cairo
- Job Details:Manage and run all social media paid efforts Manage the social media presence and maintain all channels for over 10 clients (Facebook, Twitter, YouTube & G+) Continually grow and engage with social media audiences and followers Review and analyze social media channels, identifying areas for improvement and change. Developing and executing social media strategies across multiple clients and profiles. Perform social media audits. Monitor and measures metrics for Social Media branding and conversion success and report results to clients.
Education
Business Information System in Business
Helwan UniversityJan 2011 - Jan 2015 - 4 yr
High School - Thanaweya Amma
Abd El Aziz el Soud Language SchoolJan 2011
Activities
Member in Web Development and Design at We-Bis
Student Activity
Sep 2012 - Sep 2014 -2 yrs
Achievements
Take an (Excellent Degree) in the Graduation Project Generating sales with the lowest budget for my online store.
Skills
- Digital Marketing
- Social Media
- Social Media Strategy
- Digital Marketing Strategy
- Microsoft Word
- Microsoft Powerpoint
- Microsoft Excel
- Information Technology (IT)
- Adobe Photoshop
- Adobe illustrator
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Languages
Arabic
FluentEnglish
Advanced
Training & Certifications
Marketing Planning Course
The Marketers League·2018Consumer Behavior Course
The Marketers League·2018E-Marketing Diploma
E-Marketing Egypt·2015E-Marketing Diploma
E-Marketing Egypt·2015Assistant Account Manger
Qsource·2014