John Nagy Monir

Social Media SpecialistFreelance / Project

• Job Details:Collaborating with Jowana, an interior designer, to build a stronger online presence through strategic content, clear targeting, and consistent brand communication.

Social Media SpecialistFreelance / Project

• Job Details:I work with WANAS — a Gen Z-focused fashion brand — by generating creative marketing ideas and building strategies that attract attention and drive leads. Key Responsabilites: My role focuses on planning content angles and guiding digital activities that align with the brand’s vision. Created a storytelling content strategy aligned with Gen Z interests and visual trends Wrote creative scripts for 7+ Reels based on brand voice and storytelling Directed full video production: shooting, editing, and publishing Developed content ideas tailored to youth trends and brand values Proposed story-based video concepts and hooks for Reels Collaborated with the founder on brand direction and communication tone

Sales & Marketing ledFull Time

• Job Details:The Scope of work: 1- Strategy & Planning Developed marketing strategies across programs and events Conducted internal/external analysis and competitor research Set clear objectives with timelines and action plans 2- Content & Social Media Created content calendars and managed multi-platform campaigns Maintained brand voice and optimized performance across channels 3- Team & Execution Led a 15-person creative team (content, video, design) Directed the production of reels, interviews, and event coverage 4- Partnership Management: Led the marketing side of 8+ strategic partner programs Coordinated directly with partner organizations to align on communication goals Created joint marketing plans, timelines, and deliverables Attended planning meetings and presented campaign directions Key Partners EG Bank (10+ rounds in Cairo, Alexandria, Mansoura) Mastercard, ShipBlu, Sllr, Etjah, Zvendo, EFE, Madevegypt