Johirul Kabir

Digital Marketing Lead

• Job Details:Develop and execute digital marketing & social strategies aligned with business goals. Manage and allocate the digital marketing budget efficiently. Lead and mentor a high-performance digital marketing team (content & design). Track and report on digital campaign performance metrics. Oversee SEO and SEM initiatives to drive organic growth. Plan and manage a content strategy that resonates with audiences. Optimize customer journey to improve conversions and user experience. Stay updated on digital marketing trends and innovations. Collaborate with cross-functional teams to align objectives. Manage relationships with external agencies and vendors.

Executive

• Job Details:Identify the customer lifecycle and purchase behavior. Plan a campaign for new customer acquisition, repurchase, and increase regular bill value. Implement strategies for increasing customer engagement through loyalty, CLM, and partnership programs. Implement segment-specific point-based programs, campaigns, promotion & PR. Implementation of MFS, telco & bank partners campaigns & promotion. Prepare KPI-wise sales reports, analysis, and insights findings. Customer slab identifies and re-targets by using previous purchase history, preferences, and pain points. Ensure on-time campaign POSM design, placement and SMS communications. Coordinate with the relevant team to ensure regular ATL/BTL communication to drive customers’ awareness of the loyalty program. Support procurement in negotiating and purchasing gift/physical items from various companies, ensuring the timely delivery of gift items to the customer.

Senior Executive, Loyalty Partnership

• Job Details:Loyalty partner onboarding planning strategy & initiatives for the campaign and promotion (ATL/BTL). Identify top partners to acquire and plan campaign modality under the Banglalink loyalty program. Monitor business trends; identify different segment partner and their behavior through market/competitor analysis. Data mining and reporting to analyze category-wise traffic on various parameters to identify trends and new opportunities. Design the campaign for inactive partners. Regular tracking for the campaign, brief design theme, ensuring POSM activation for both new and portfolio. Business performance analysis and prepare reports with insights.