Jermin Nassif Barsoum

Senior Product ManagerFull Time

• Job Details: • Conduct and use strategic market analysis precipitate and improve strategic decisions about products • Provide in depth market, industry, and competitive analysis and positioning • Analyze market trends, sales potential and expenses and prepare forecasts for existing products • Identify and monitor customer requirements and satisfaction. Probe for underlying themes and product implications from these data. • Develop relationships with internal groups and functions to successfully execute projects and brand plans. • Work closely with sales team to develop necessary sales tools and training. • Manage relationships with advocacy groups. • Maintain awareness of competition and formulate strategies to win in the marketplace. 2- Strategic Planning • Establish key issues, elements of strategy, tactics, action plan, investment to impact the market share, market growth strategies and profits for key products. • Develop brand strategy and engage in life cycle planning. • Develop SWOT analysis for competitors and business problems 2-Product Development and Planning • Develop and implement product plans to enable the delivery of brand value. Ensure each product plans delivers the business objectives. • Set measures for product plan at the outset and gain agreement from relevant stakeholders 3-Marketing and Brand Management • Develop overall promotional and media activities to deliver brand objectives • Determine best promotional communication plan to deliver brand objectives designed to differentiate products, maintain leadership position and increase awareness. • Test, monitor and evaluate marketing tactics and adjust plans accordingly. • Gain legal, regulatory and medical approvals for all materials