Jannah Samer Elfalaky

Marketing InternInternship

• Job Details:Worked on two big campaigns for Clorox Gel and Bleach & Laundry : Content Planning, Digital & Influencer Marketing, Media Planning, E-Commerce, Branding & On-Ground Visibility, Copy Production Conducted Market Visits Activation Campaign Analysis & ROI Calculation Conducting a Competitive Analysis Retail Audit & analysis of brand performance Understood key marketing concepts: target segmentation (SEC's), Distribution channels in FMCGs, Above the line & Below the line marketing, Marketing Metrics, Media Planning, Tone of Voice as well as Brand Equity and Brand Positioning strategies.