Jana Ghoneim

Marketing Coordinator

• Job Details:Spearheaded brand strategy development and execution for key product lines in the FMCG sector. Analyzed sales performance metrics to refine marketing strategies and maximize return on investment (ROI). Collaborated with cross-functional teams to optimize brand messaging and maintain consistency across all channels. Managed all aspects of product development, including production, design, printing, packaging, social media, and TV airing, to ensure a cohesive and effective market introduction. Developed and managed advertising materials, packaging designs, and digital content strategies. Coordinated promotional campaigns and trade marketing activities, driving brand awareness and sales growth. Created mood boards and briefs to align artistic vision with marketing objectives. Managed product launches, from concept ideation to execution, ensuring seamless integration into the market. Led market research initiatives, analyzing consumer behavior and competitive trends to inform brand positioning. Played a key role in the rebranding of the Domty logo, managing virtual design collaboration and execution. Successfully led the new launch of the F&B pizza brand 'Say Cheese by Domty,' overseeing all aspects from production to market execution. Directed the launch of multiple new products, including the new toast line, Domty double, Domty double sweet, and the croissant with pistachio flavor. Spearheaded the upcoming Ramadan product line launch (Om Ali, Trio Dip, Domty Delight), ensuring a 360-degree marketing approach.