JA
Jana AlNajjar
Integrated Media Executive at GroupM Mindshare
Work Experience
GroupM Mindshare
Nov 2024 - Present -7 months
- Job Details:Managing integrated media planning across offline and digital media platforms. Monitoring campaigns to ensure that KPI’s are achieved with efficiency. Evaluating effectiveness of media channels through using different research, advertising, tracking and trafficking tools on post campaign reports. Managing day to day client relationships and supporting on key functions, including media planning, reporting (month & weekly) EOC and competitive reports. Designing presentations and oversee the entire process of strategizing, implementing, and reviewing digital and offline campaigns.
GroupM Mindshare
May 2023 - Oct 2024 -1 yr, 5 months
- Job Details:Managing integrated media planning across offline and digital media platforms. Monitoring campaigns to ensure that KPI’s are achieved with efficiency. Evaluating effectiveness of media channels through using different research, advertising, tracking and trafficking tools on post campaign reports. Managing day to day client relationships and supporting on key functions, including media planning, reporting (month & weekly) EOC and competitive reports. Designing presentations and oversee the entire process of strategizing, implementing, and reviewing digital and offline campaigns.
Imperial College Egypt
Nov 2021 - Dec 2022 -1 yr, 1 month
- Job Details:Responsible for social media platforms and creating promotional activities. Conducting research and analyzing data to identify and define audiences. Writing and proofreading creative copy. Revising and presenting ideas and strategies.
Longeblack Branding Agency
Sep 2021 - Dec 2021 -3 months
- Job Details:Came up with different branding concepts and strategies. Assisted in the editing of advertisements and videos. Engaged in client management activities.
Education
Bachelor's Degree in Mass Communication
American University in Cairo (AUC)Jan 2016 - Jan 2020 - 4 yr
Bachelor's Degree
The British International School of Al KhobarJan 2016
Skills
Languages
English
FluentArabic
Fluent