JA

Jana AlNajjar

Integrated Media Executive at GroupM Mindshare

Work Experience

  • Integrated Media Executive

    GroupM Mindshare

    Nov 2024 - Present -7 months

    • Job Details:Managing integrated media planning across offline and digital media platforms. Monitoring campaigns to ensure that KPI’s are achieved with efficiency. Evaluating effectiveness of media channels through using different research, advertising, tracking and trafficking tools on post campaign reports. Managing day to day client relationships and supporting on key functions, including media planning, reporting (month & weekly) EOC and competitive reports. Designing presentations and oversee the entire process of strategizing, implementing, and reviewing digital and offline campaigns.
  • Senior Media Executive

    GroupM Mindshare

    May 2023 - Oct 2024 -1 yr, 5 months

    • Job Details:Managing integrated media planning across offline and digital media platforms. Monitoring campaigns to ensure that KPI’s are achieved with efficiency. Evaluating effectiveness of media channels through using different research, advertising, tracking and trafficking tools on post campaign reports. Managing day to day client relationships and supporting on key functions, including media planning, reporting (month & weekly) EOC and competitive reports. Designing presentations and oversee the entire process of strategizing, implementing, and reviewing digital and offline campaigns.
  • Marketing Executive

    Imperial College Egypt

    Nov 2021 - Dec 2022 -1 yr, 1 month

    • Job Details:Responsible for social media platforms and creating promotional activities. Conducting research and analyzing data to identify and define audiences. Writing and proofreading creative copy. Revising and presenting ideas and strategies.
  • Brand Executive Intern

    Longeblack Branding Agency

    Sep 2021 - Dec 2021 -3 months

    • Job Details:Came up with different branding concepts and strategies. Assisted in the editing of advertisements and videos. Engaged in client management activities.
  • Education

    • Bachelor's Degree in Mass Communication

      American University in Cairo (AUC)

      Jan 2016 - Jan 2020 - 4 yr

    • Bachelor's Degree

      The British International School of Al Khobar

      Jan 2016 

    Skills

    • Microsoft Office
    • Microsoft Powerpoint
    • Microsoft Excel
    • Video & Audio Editing
    • Leadership skills
    • Flexible
    • Good communication skills
    • Great attention to detail

    Languages

    • English

      Fluent
    • Arabic

      Fluent
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