Israa zaitoun

Work Experience

Volkswagen Egypt

Aug 2023 - Present -1 yr, 11 months

Egypt , Cairo

Job Details:Develop, implement and monitor innovative digital marketing strategies to stay ahead of the ever-evolving digital marketing landscape. Leverage marketing tools and platforms to maximize reach and engagement. Analyze data and metrics to measure the performance and effectiveness of offline and online marketing campaigns. Remain up-to-date with the latest marketing trends and technologies. Collaborate with other departments to ensure strategies and initiatives are aligned with company global objectives. Monitor and maintain campaign costs and budgets. Identify opportunities for process improvements and operational efficiencies. Manage day-to-day digital marketing activities. Provide weekly and monthly reports to Brand Manager on marketing performance through official traffic report. Responsible for events management. two of them with the presense of Minister and Prime Minister.

Best Media Production

Jul 2020 - Jul 2023 -3 yrs

Job Details:- Perform in-depth market research and consumer analysis to determine the target audience for every project and create a viewer-oriented marketing strategy - Research current media and film trends to adjust the marketing strategy according to latest trends - Oversee the development and delivery of promotional materials such as ads, articles, trailers, billboards, and social media advertisements - Collaborate with different marketing and PR professionals to create press kits and make sure all promotional campaigns, initiatives, and materials are aligned with the overarching marketing strategy - Be the first point of contact with different stakeholders to ensure the successful implementation of the marketing initiatives - Create, manage, and update the marketing campaign calendar to support the execution of advertising initiatives according to the agreed-upon timeline - Manage the advertising budget for each film - Monitor campaign performance for future optimization