Ismail Hafez

Dorra Group

• Marketing Manager Full Time

  Oct 2010 - May 2012 -1 yr, 7 months

  Egypt , Cairo

  • Job Details: Prepared and presented marketing annual strategic plans & budgets to top management  Launched marketing campaigns for 3 projects (more than 3000 units) generating sales, even during the low season that took place during the Egyptian revolution in 2011  Led cross functional team to create the product (project layout, exteriors and interiors, services and facilities) as well as the pricing of new projects and re-pricing of existing projects  Supervised market research that took place through 3rd party & conducted 2 in house research  Managed 2 exhibitions in Egypt, creating high traffic on the both as well as generating high sales leads  Acted as a brand manager for more than 6 projects (residential, commercial, offices, second homes and touristic)  Created with the assistance of the advertising agency the group’s new corporate identity to act as a guideline  Responsible for all internal communications within the group and direct communications to existing customer base through the assistance of the facility management and customer service departments  Controlled all publications and press release issued by the company  Responsible for developing media plans and supervised all media bookings (TV, newspapers, magazines, radio, Billboards, online & SMS ) & all printable materials, while attaining best discounts in the market through the high command of negotiation skills  Responsible for directional signs for all projects as well as outdoor communications in the projects  Act as a guardian to the corporate identity making sure that the brand achieves and exceed set goals against measurable KPIs  Manage expenditure versus budget of the department, making sure priorities are met  Launched a new promotional tool (virtual tour) that was set online and offline in sales offices, creating a unique experience for the customers  Responsible for all sponsorships and the co-branding of the group
• Marketing Manager Full Time

  Oct 2010 - May 2012 -1 yr, 7 months

  Egypt , Cairo

  • Job Details: Prepared and presented marketing annual strategic plans & budgets to top management  Launched marketing campaigns for 3 projects (more than 3000 units) generating sales, even during the low season that took place during the Egyptian revolution in 2011  Led cross functional team to create the product (project layout, exteriors and interiors, services and facilities) as well as the pricing of new projects and re-pricing of existing projects  Supervised market research that took place through 3rd party & conducted 2 in house research  Managed 2 exhibitions in Egypt, creating high traffic on the both as well as generating high sales leads  Acted as a brand manager for more than 6 projects (residential, commercial, offices, second homes and touristic)  Created with the assistance of the advertising agency the group’s new corporate identity to act as a guideline  Responsible for all internal communications within the group and direct communications to existing customer base through the assistance of the facility management and customer service departments  Controlled all publications and press release issued by the company  Responsible for developing media plans and supervised all media bookings (TV, newspapers, magazines, radio, Billboards, online & SMS ) & all printable materials, while attaining best discounts in the market through the high command of negotiation skills  Responsible for directional signs for all projects as well as outdoor communications in the projects  Act as a guardian to the corporate identity making sure that the brand achieves and exceed set goals against measurable KPIs  Manage expenditure versus budget of the department, making sure priorities are met  Launched a new promotional tool (virtual tour) that was set online and offline in sales offices, creating a unique experience for the customers  Responsible for all sponsorships and the co-branding of the group
• Marketing Manager Full Time

  Oct 2010 - May 2012 -1 yr, 7 months

  Egypt , Cairo

  • Job Details: Prepared and presented marketing annual strategic plans & budgets to top management  Launched marketing campaigns for 3 projects (more than 3000 units) generating sales, even during the low season that took place during the Egyptian revolution in 2011  Led cross functional team to create the product (project layout, exteriors and interiors, services and facilities) as well as the pricing of new projects and re-pricing of existing projects  Supervised market research that took place through 3rd party & conducted 2 in house research  Managed 2 exhibitions in Egypt, creating high traffic on the both as well as generating high sales leads  Acted as a brand manager for more than 6 projects (residential, commercial, offices, second homes and touristic)  Created with the assistance of the advertising agency the group’s new corporate identity to act as a guideline  Responsible for all internal communications within the group and direct communications to existing customer base through the assistance of the facility management and customer service departments  Controlled all publications and press release issued by the company  Responsible for developing media plans and supervised all media bookings (TV, newspapers, magazines, radio, Billboards, online & SMS ) & all printable materials, while attaining best discounts in the market through the high command of negotiation skills  Responsible for directional signs for all projects as well as outdoor communications in the projects  Act as a guardian to the corporate identity making sure that the brand achieves and exceed set goals against measurable KPIs  Manage expenditure versus budget of the department, making sure priorities are met  Launched a new promotional tool (virtual tour) that was set online and offline in sales offices, creating a unique experience for the customers  Responsible for all sponsorships and the co-branding of the group