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Islam Mamdouh Yousief

Marketing Specialist at ROC Citizenship

Haram, Giza, Egypt

Work Experience

  • Branch /Marketing ManagerFull Time

    ROC Citizenship

    Jan 2024 - Present -1 yr, 6 months

    Egypt , Cairo

    • Job Details:As Branch Manager: Key Responsibilities: 1. Office Administration and Maintenance • Oversee office maintenance, including organizing repairs and liaising with facility management vendors (e.g., cleaning, catering, security). • Manage office supplies and equipment, ensuring sufficient stock levels and functionality. • Organize the office layout, including ordering necessary stationery, furniture, and equipment. • Handle errands, bills, and shopping tasks to support office operations. • Maintain the office condition and address facility issues promptly. 2. Operations and Coordination • Develop and implement office policies, procedures, and systems, in collaboration with HR and other departments. • Coordinate with the IT department on technology and office equipment needs. • Manage vendor contracts, price negotiations, and lease agreements for the office. • Ensure accurate and timely reporting for office budgets, invoicing, and payment processes. 3. Employee Support and Engagement • Assist in the onboarding process for new hires, ensuring they have the necessary tools and workspace. • Address employee queries related to office management, such as travel arrangements, hardware, or stationery. • Plan and organize in-house and off-site events, including team-building activities, parties, and conferences. 4. Budget and Financial Oversight • Oversee the general and administrative (G&A) office budget. • Monitor and manage expenses, ensuring cost-efficiency and accurate reporting. As Marketing Manager: 1. Strategy Development • Develop and implement marketing plans and strategies to promote citizenship and residency programs. • Conduct market research to identify target markets, trends, and customer needs. • Position the company’s offerings in alignment with client preferences and government programs. 2. Campaign Management • Plan and execute online and offline marketing campaigns, including digital ads, social media, email marketing, and events. • Oversee the creation of promotional materials such as brochures, videos, and presentations. • Collaborate with designers, content creators, and external agencies to deliver high-quality campaigns. 3. Digital Marketing • Manage the company’s online presence, including its website, SEO, and social media platforms. • Use performance analytics tools (e.g., Google Analytics) to measure the effectiveness of campaigns and optimize ROI. • Generate leads through paid advertisements and organic strategies on platforms like Google, Facebook, and LinkedIn. 4. Business Development Support • Collaborate with the sales team to generate qualified leads and convert them into clients. • Establish partnerships with immigration agents, legal firms, and government agencies to promote the company’s services. • Represent the company at trade shows, conferences, and investor summits. 5. Client Engagement • Design personalized marketing strategies to appeal to HNWIs and ultra-HNWIs. • Understand the unique requirements of international clients from different cultural backgrounds. • Maintain client relationships through consistent communication and post-sales follow-ups. 6. Compliance and Regulations • Ensure marketing activities comply with laws and regulations governing the CBI/RBI industry. • Stay updated on changes in immigration laws, program offerings, and market conditions. 7. Reporting and Budgeting • Prepare reports on campaign performance, lead generation, and conversion rates for senior management. • Manage the marketing budget effectively to maximize returns. • Monitor and report on competitors’ activities and market developments. Skills: • Strong understanding of CBI/RBI programs and their unique selling points. • Expertise in digital marketing and lead generation. • Excellent communication and presentation skills. • Analytical skills to evaluate marketing performance. • Cross-cultural sensitivity and ability to work with international clients. • Networking and relationship-building skills.
  • Marketing SpecialistFull Time

    ROC Citizenship

    Feb 2023 - Present -2 yrs, 5 months

    United Arab Emirates , Dubai

    • Job Details:•Conduct market research to find answers about consumer requirements, habits and trends. •Brainstorm and develop ideas for creative marketing campaigns. •Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.). •Liaise with external vendors to execute promotional events and campaigns. •Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts. •Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.). •Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies. •Undertake individual tasks of a marketing plan as assigned.
  • Marketing SpecialistFull Time

    Blue Sky Travel

    Jan 2022 - Mar 2023 -1 yr, 2 months

    Egypt , Cairo

    • Job Details:•Administer all Blue Sky SM Platforms with our latest news and offers. •Create new accounts on different SM platforms which benefit the company's target. •Post our packages. •Track trends and monitor competition. •Develop a SWOT analysis of Blue Sky. •Manage marketing research results and design company marketing positioning. •Coordinate efforts with our marketing partners of the company, and reach the best deals with them. •Innovate the marketing department should work on new promotions, affiliate programs, customer retention techniques, improvements in the conversion of their messages and action. •Monitor distribution of leisure marketing material in all our related outlets, such as our branches or implants. •Plan and ensure implementation of (CRM) techniques such as customer loyalty programs and special events. •Develop all company presentations with the different targeted audiences •Develop market research to stand on competitors’ offers and marketing advertisements. •Annually/Quarterly, develop a marketing plan for management. •Coordinate efforts with those of the marketing partners of the company (and reach the best deals with them). •Innovate the marketing department should work on new promotions, affiliate programs, customer retention techniques, and improvements in the conversion of their messages and action. •Monitor distribution of leisure marketing material in all our related outlets, such as our branches or implants. •Design, implement, and facilitate the annual marketing plan. •Build primary Customer Relation Management (CRM) concepts and techniques, to enlarge and enrich Blue Sky customers' Database.
  • Social Media SpecialistFull Time

    VIP Media Agency

    Apr 2021 - Dec 2021 -8 months

    Egypt , Cairo

    • Job Details:•Handling E-commerce Platforms for the company. •Creating content, including text posts, videos, and images for use on social media. •Promoting products, services, and content over social media, in a way that is consistent with an organization’s brand and social media strategy. •Scheduling social media posts. •Interacting with customers and dealing with customers’ inquiries. •Developing new social media strategies and campaigns. •Keeping track of data and analyzing the performance of social media campaigns. •Collaborating with colleagues from across marketing departments to ensure branding is consistent. •Meeting with clients when needed, as these meetings may involve pitching potential marketing campaigns. •Creating an Offline marketing strategy if the business was in need of this to reach the best results.
  • Education

    • Bachelor's Degree in Accounting and Business/Management

      Akhbar El Youm Academy

      Jan 2006 - Jan 2010 - 4 yr

    Skills

    • Marketing
    • Microsoft Office
    • Microsoft Word
    • Microsoft Excel
    • Microsoft Powerpoint
    • Social Media
    • media
    • Social Media Strategy
    • Digital Marketing Strategy
    • Marketing Strategy
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    Languages

    • Arabic

      Fluent
    • English

      Fluent

    Training & Certifications

    • E-commerce and Transferring Business to Online Workshop-at The German Chamber (AHK)

      German-Arab Chamber of Industry and Commerce·2022
    • Digital Marketing Professional-Nanodegree Program at Udacity

      Udacity·2022
    • Social Media Marketing Diploma at IMFND

      IMFND·2021
    • Communication Skills, Conducted at Darwish Holding

      Darwish Holding·2019
    • Professional Quality of Service in Retail, Conducted at Darwish Holding

      Darwish Holding·2017
    • Overcoming Objections for Success in Sales, Conducted at Darwish Holding

      Darwish Holding·2016
    • Fundamental Keys For Sales Experts, Conducted at Darwish Holding

      Darwish Holding·2016
    • Excellence In Customer Service, Conducted at Darwish Holding

      Darwish Holding·2016
    • TOEFL

      ESLSCA Business School·2008
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