
Islam Emad
Consumer engagement supervisor
Nasr City, Cairo, EgyptWork Experience
Consumer engagement supervisorFreelance / Project
Al mansour international distribution company
Jan 2021 - May 2021 -4 months
Egypt
Business builderFull Time
Philip Morris international
Nov 2016 - Aug 2019 -2 yrs, 9 months
Egypt
- Job Details:• Plan monthly priorities, strategies and smart investment and execute them according to the company policy to drive the brand equity • Create an incentive programs for assigned territories to maximize visibility and shelf share • Boost brand advocacy rate via digital trade engagement • Manage activation campaigns to enhance brand performance in the assigned territory • Increase sales forecast & minimizing stock shortage through implementing E-Ordering digital platform • Block competition's visibility in the medium & premium segment to increase PMI's share of market • Manage activation campaigns to enhance brands' performance in assigned territory • Evaluate pre & post in-store activations (share of shelf, planograms, counter display & visibility) with sell in & sell out analysis to evaluate overall performance. • Grow numeric & weighted distribution with general trade to expand business
Activation AgentFull Time
Philip Morris international
Feb 2016 - Nov 2016 -9 months
Egypt
- Job Details:• Promote PMI's brand through activation in retail, key accounts & LAMPS • Generate direct consumer engagement and efficient consumer engagement to raise the conversion rate • Generate leads for the consumer through direct engagement • Promote and raising awareness for new brands or existing through brand building offer
Assurance Assistant ServiceFull Time
- Job Details:Design and implement effective marketing strategies to sell new insurance contracts or adjust existing ones • Collect information from clients on their risk profiles in order to offer them the proper solution • Retain continuous awareness of transactions, sales and terms and keep relative records • Check insurance claims to solidify trust and safeguard reputation
Education
Bachelor's Degree in Mass communication
Ain Shams University (ASU)Jan 2013
High School - Thanaweya Amma
AL - Manhal Language schoolJan 2009
Activities
Online Radio Manager at Ain Shams University
Volunteering
Sep 2012 - Jun 2013 -9 months
Skills
Languages
Arabic
FluentEnglish
Fluent
Training & Certifications
Presentation skills
Red rock·2018Managerial skills
Global Terminology·2017Entrepreneurship
AUC·2012