ID
Islam alaa Darwish
Trade Marketing Manager at Mienta Egypt
New Cairo, Cairo, EgyptWork Experience
Trade Marketing ManagerFull Time
Mienta Egypt
Jan 2021 - Present -4 yrs, 6 months
Egypt , Cairo
- Job Details:- Manage the trade marketing activities. - Supports the implementation of the outlet classification plan & its regular update on quarterly basis. - Coordinates with the different traders to develop the different visibility solutions to ensure its proper implementation in the market. - Supervises on the deployment of all merchandising material across the different trade channels. - Ensures proper installation & maintenance of all trade display solutions to maximize brand visibility & shelf shares. - Tracks & reports all competitor trade Marketing activities & evaluates its impact on the brands performance. - Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations. - Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction. - Identify key issues and opportunities to creatively help in growing the business. - Follow-up, control and report key projects’ implementation in the POS. - Recommend and monitor trade marketing budgets.
Trade Marketing SpecialistFull Time
Mienta Egypt
Jan 2017 - Jan 2021 -4 yrs
Egypt , Cairo
- Job Details:• Compile and maintain an updated comprehensive trader list. • Recommend and implement in-store marketing initiatives to increase brand visibility and promote sales. • Maintain a database of suppliers for production. Regularly evaluate and update based on quality, commitment to deadline and value for money. • Researched industry trends and evaluated competitive products. • Provide the marketing team with product information including features, retail or promotional prices and images, as per request. • Ensure brand visibility in all trader outlets and communication channels and send to commercial team regular reports.
Art Director Graphic DesignerFull Time
Mienta Egypt
Jun 2013 - Jan 2017 -3 yrs, 7 months
Egypt , Cairo
- Job Details:• Taking a 'brief', estimating the time the project will require, and providing a deadline. • Coming up with design concepts for stands, press ads, online ads, POS material and other BTL. • Amending designs, creating final artwork and preparing designs to be sent to print. • Developed creative design for marketing packages, including print materials, brochures, banners and signs. • Designed creative digital displays used in on-line advertising for local businesses. • Managed all art and office supply needs for art department.
Graphic DesignerFull Time
Modern Schools of Egypt 2000
Oct 2009 - Jun 2013 -3 yrs, 8 months
Egypt , Cairo
- Job Details:• In charge of designing all schools printed materials. • Developed creative design, including print materials, brochures, banners and signs. • Completed final touches for projects such as images sizes and font selection.
Education
Bachelor's Degree in Buisness Administration
Arab Open university (AOU)Jan 2004 - Jan 2010 - 6 yr
High School - Thanaweya Amma
sheraton heliopolis language schoolJan 2002
Skills
Languages
English
FluentArabic
FluentFrench
Intermediate
Training & Certifications
Professional Diploma in Graphics
YAT·2010