ID

Islam alaa Darwish

Trade Marketing Manager at Mienta Egypt

New Cairo, Cairo, Egypt

Work Experience

  • Trade Marketing ManagerFull Time

    Mienta Egypt

    Jan 2021 - Present -4 yrs, 6 months

    Egypt , Cairo

    • Job Details:- Manage the trade marketing activities. - Supports the implementation of the outlet classification plan & its regular update on quarterly basis. - Coordinates with the different traders to develop the different visibility solutions to ensure its proper implementation in the market. - Supervises on the deployment of all merchandising material across the different trade channels. - Ensures proper installation & maintenance of all trade display solutions to maximize brand visibility & shelf shares. - Tracks & reports all competitor trade Marketing activities & evaluates its impact on the brands performance. - Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations. - Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction. - Identify key issues and opportunities to creatively help in growing the business. - Follow-up, control and report key projects’ implementation in the POS. - Recommend and monitor trade marketing budgets.
  • Trade Marketing SpecialistFull Time

    Mienta Egypt

    Jan 2017 - Jan 2021 -4 yrs

    Egypt , Cairo

    • Job Details:• Compile and maintain an updated comprehensive trader list. • Recommend and implement in-store marketing initiatives to increase brand visibility and promote sales. • Maintain a database of suppliers for production. Regularly evaluate and update based on quality, commitment to deadline and value for money. • Researched industry trends and evaluated competitive products. • Provide the marketing team with product information including features, retail or promotional prices and images, as per request. • Ensure brand visibility in all trader outlets and communication channels and send to commercial team regular reports.
  • Art Director Graphic DesignerFull Time

    Mienta Egypt

    Jun 2013 - Jan 2017 -3 yrs, 7 months

    Egypt , Cairo

    • Job Details:• Taking a 'brief', estimating the time the project will require, and providing a deadline. • Coming up with design concepts for stands, press ads, online ads, POS material and other BTL. • Amending designs, creating final artwork and preparing designs to be sent to print. • Developed creative design for marketing packages, including print materials, brochures, banners and signs. • Designed creative digital displays used in on-line advertising for local businesses. • Managed all art and office supply needs for art department.
  • Graphic DesignerFull Time

    Modern Schools of Egypt 2000

    Oct 2009 - Jun 2013 -3 yrs, 8 months

    Egypt , Cairo

    • Job Details:• In charge of designing all schools printed materials. • Developed creative design, including print materials, brochures, banners and signs. • Completed final touches for projects such as images sizes and font selection.
  • Education

    • Bachelor's Degree in Buisness Administration

      Arab Open university (AOU)

      Jan 2004 - Jan 2010 - 6 yr

    • High School - Thanaweya Amma

      sheraton heliopolis language school

      Jan 2002 

    Skills

    Languages

    • English

      Fluent
    • Arabic

      Fluent
    • French

      Intermediate

    Training & Certifications

    • Professional Diploma in Graphics

      YAT·2010
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