Islam Mohamed Abd-Elhay

Senior Product Marketing SpecialistFull Time

• Job Details:i'm an experienced senior product marketing specialist with more than 8 years of experience in Developing marketing strategies in different markets: UAE, KSA, Egypt & EMEA Being able throughout my professional journey to work and lead cross-functional & diverse teams as well as being proactive establishing robust processes and defining strategic directions for products. Moreover, spearheaded transformative initiatives within fast-paced organizations, leveraging product-led approaches that have directly contributed to increase revenue as well as enhancing customer satisfaction and business impact. • Adept at crafting compelling marketing strategies, I possess a well-rounded skillset that ranges from product development to market research and everything in between. • With a passion for driving revenue growth and enhancing brand recognition, I expertly balance creativity with data-driven decision making to consistently exceed goals. • Combining exceptional communication and leadership abilities, I am committed to consistently achieving excellence both individually and as a collaborative team member. Achievements • Diversification in industries including (Printing, Healthcare, FMCG, and real-estate) • Setting yearly and quarterly roadmap as well as KPIs and north start metrics. • Led the improvement in the analytical sector through utilizing multiple tools such as: Excel Pivot tables, and PowerBI causing improvement in decision making through high quality insights that is data driven along side qualitative insights. • Contributed on enhancing products life cycle through an innovative and adaptive design thinking approach from both qualitative and quantitative aspects following with the importance of A/B testing. • Focus on Product Growth crafting utilizing different monetization strategies for pricing model optimization and budget allocation. • Consulted multiple start-ups from ideation phase to MVP validation moreover inspiring founders to increase confidence through having a data-driven approach alongside the importance of customer interaction knowing pain points and how to enhance customer experiences.

Product SpecialistFull Time

• Job Details:• Preparing weekly sales analysis reports. • Conducting market research for the new products. • Preparing monthly reports about the business objectives. • Follow up on the monthly sales targets. • Preparing marketing plans for special products and new ones. • Help in building the company’s’ ERP system structure. • Preparing monthly market situation report. • Gathering information about the customers and competitors. • Helping in the restructuring of the sales team. • Conducting Annual business plans for the company and all its business units and products.

Senior Market AnalystFreelance / Project