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Iman El-Ashry

Freelance Copywriter | Marketing Consultant

Hadayek Alahram, Giza, Egypt

Work Experience

  • Marketing ConsultantFreelance / Project

    Telwany Studio | Magaz Architects | IWAN Design House | Methods Designs | KCSD [The Knowledge Center for Sustainable Design] | Ebony & Ivory Design among others

    Apr 2014 - Present -11 yrs, 2 months

    Egypt , Giza

    • Job Details:- Reviewing SM presence and media production portfolios - Market-Researching & Applying Competitors’ Analysis - Setting Social Media Strategies & Conceptualizing Campaigns - Briefing Graphics & Supervising Media Production - Planning Events and Integrating Marketing Collateral - Managing the Creation of Branding Identities
  • Copywriter | Content WriterFreelance / Project

    Direct and Agency Accounts - Mostly Real Estate: Pyramids Real Estate | MG Developments | Sabbour Consulting | Mena for Trading & Contracting - More in the CV

    Mar 2012 - Present -13 yrs, 3 months

    • Job Details:Bilingual Writing of Website / Social Media Content and Print Collateral [Flyers / Brochures / Corporate Profiles / Product Catalogs / Business Proposals]
  • Scriptwriter| Script Editor | Multimedia Supervisor | Development AdvisorFull Time

    Al-Aqariya TV

    Apr 2009 - Nov 2009 -7 months

    Egypt

    • Managing Editor | Senior Staff Writer / ReporterFull Time

      Real Estate News Magazine | ASK Magazine

      Jun 2008 - Sep 2011 -3 yrs, 3 months

      Egypt

      • Job Details:Real Estate News: Editorial Responsibilities: - Putting issue plan - Editing magazine text content - Writing articles - Assigning topics for writers while making sure they work according to magazine guidelines - Updating compiled news - Revising translated text - Proofreading the magazine before the printing process Managerial Responsibilities: - Assigning photography - Monitoring the design process of the magazine outline and articles - Monitoring and working on enhancing the distribution plan - Keeping budget balance - Evaluating the different parties contributing to the magazine content ASK: - Covering design events and researching on recent projects and creative designs. - Writing articles and advertorials by holding live interviews with designers or through correspondence (Topics of writing: architectural design, interior and furniture design, textiles, home accessories and fine art) - Writing Press Releases on New Products and Events - Assisting in moderating and updating the magazine facebook group
    • Education

      • Technical Diploma in Advanced Marketing

        Udacity

        Jan 2021 - Jan 2021 - 0 Month

      • Technical Diploma in Professional Marketing

        Udacity

        Jan 2020 - Jan 2020 - 0 Month

      • Technical Diploma in Digital Marketing

        Upskillist

        Jan 2016 - Jan 2016 - 0 Month

      • Technical Diploma in Graphics & Multimedia

        YAT Learning Centers

        Jan 2006 - Jan 2007 - 1 Year

      Activities

      • Music Reviewer | html Developer | Assistant Editor at Emajor Dot Net [Music Portal]

        Volunteering

        Aug 2004 - Feb 2008 -3 yrs, 6 months

      • Poetry Editor | Playwriter | Art Reporter | Head of The Art Section at Teenstuff Magazine

        Volunteering

        Jul 2000 - Sep 2004 -4 yrs, 2 months

      Achievements

      “Mystery Pieces”: Book Editing: 2017 | The Knowledge Center for Sustainable Design Launch and “The How of Sustainable Design” Course 2017 | “Puerta America” - ASK Magazine - 2010: 20 Page-Anniversary article [19 international designers] Top 10 Achievers: Real Estate News Magazine - 2008 Century 21 Teba Realty Teamwork Movie: 2007 [3D Design, Video-Shooting/Editing, Animation, Scriptwriting & Documentation] “Art’s Kicking… Curtains Up!”: Teenstuff Magazine 2003-2004 A 9-issue campaign on art projects & related workshops

      Skills

      • Copywriting
      • Social Media
      • Media Production
      • Marketing

      Languages

      • English

        Fluent
      • Arabic

        Fluent

      Training & Certifications

      • Training of Trainers [TOT]

        IATD·2023
      • Entrepreneurship

        Entreprenelle | Itida·2022
      • Social Media

        e-connect·2016
      • Adobe

        2007
      • Berlitz English

        2007
      • Thomson Business

        2007
      • Autodesk

        2007
      • Human Development

        Zedny for Interpersonal Skills·2006
      • Journalism Skills

        The British Council in Egypt·2003
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