IE

Ikdam El Halwagi

Deputy General Manager at TAWASUL

New Cairo, Cairo, Egypt

Work Experience

  • Marketing DirectorFull Time

    Nile University

    Apr 2024 - Present -1 yr, 2 months

    Egypt , Cairo

    • Job Details:1.Develop and implement strategic marketing plans to enhance brand visibility and attract prospective students. 2. Conduct comprehensive market research to identify trends and inform data-driven marketing initiatives. 3. Manage and execute multi-channel marketing campaigns, optimizing for digital, print, and social media platforms. 4. Oversee the marketing budget, ensuring efficient resource allocation and maximizing ROI. 5. Lead and mentor a dynamic marketing team, fostering collaboration and creativity. 6. Collaborate with academic departments and stakeholders to align marketing strategies with university goals. 7. Ensure consistent brand messaging across all marketing materials and communications. 8. Plan and promote university events, enhancing community engagement and student recruitment efforts. 9. Create and manage high-quality marketing content, including brochures, newsletters, and social media posts 10. Analyze campaign performance using metrics to inform future strategies and improve effectiveness. 11. Manage media relations to enhance the university's reputation and public visibility. 12. Develop alumni engagement initiatives to leverage networks for recruitment and fundraising opportunities.
  • Marketing ManagerFull Time

    AMIDEAST

    Dec 2018 - Apr 2024 -5 yrs, 4 months

    • Deputy General ManagerFull Time

      TAWASUL

      Sep 2017 - Present -7 yrs, 9 months

      Egypt , Cairo

      • Job Details: Oversee the day-to-day operations, negotiating contracts with prospective clients, assigning tasks, and leading meeting, and present reports to GM, and CEO  Analyze and implement policies and procedures, oversee short- and long-term business plans and initiatives and help in budgeting
    • Assistant Relationship Manager, Private Banking and Wealth ManagementFull Time

      EGBank

      Nov 2015 - Aug 2017 -1 yr, 9 months

      Egypt , Cairo

      • Job Details:Supporting the Private Banking Department and Relationship Managers in executing daily transactions and facilitating requests of PB clients, and follows up on clients’ accounts and acts promptly on their request to ensure delivering a superb yet efficient customer service;  Manage meetings for RMs and handles outcome properly  Communicate and follow up with refereed cases channeled to other bank divisions
    • Education

      • Bcomm in International business

        John Molson School of Business, Concordia University, Montreal, Quebec

        Jan 2008 

      Verified Badges

      Technical Badges:

        Skills

        • Microsoft Office
        • Digital Marketing
        • Canva
        • Marketer

        Languages

        • English

          Fluent
        • Arabic

          Fluent
        • French

          Advanced

        Training & Certifications

        • Diploma of Digital Marketing

          Integrated Marketing Foundation, Cairo, Egypt·2017
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