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Ihab yassin Elsherif

Marketing communication and digital manager at sama

Heliopolis, Cairo, Egypt

Work Experience

  • marketing consultantPart Time

    Integrity

    Sep 2018 - Present -6 yrs, 9 months

    Egypt , Cairo

    • Job Details:• Developed and monitored the execution of Marketing clients’ strategies in B2B and B2C fields. • Planning and executing our customers branding objectives and CI. • Conducting periodic marketing research to analyze the marketing trends and insights. (Personal Interviews- Expert Surveys). • Copy writing (Digital Campaigns content).
  • marketing consultantPart Time

    CU Media

    Dec 2016 - Apr 2017 -4 months

    Saudi Arabia

    • Job Details:• Social Media Consultant for the Company and the customers (Website designs – SEO Monitoring- Google Ads – Twitter – Instagram).
  • Marketing communication and digital managerFull Time

    sama

    Apr 2015 - Present -10 yrs, 2 months

    Egypt , Cairo

    • Job Details:Marketing Strategy: • Developed marketing strategies (Online – Offline) according to marketing insights. • Analyzed market trends, competitors, client insights and feedbacks to recommend up to date the proper marketing tactics that would be used accordingly. • Supervised the team and third party activities to ensure their compliance with the set strategy. Digital Tasks: • Redesigned the website design and its business requirements, based on deep research to fit the customer’s needs. • Oversaw SEO execution, Content Creation. • Oversaw our digital marketing Campaigns starting from the creation of the idea till the execution on different social vehicles. Communication: • Organized the creation and delivery of press releases, advertisements, and other marketing materials. • Marketing SPOC of the company with PR (EPR) and Marketing Agencies. • Conducted outdoor campaigns and evaluating its ROI. (Aided and Unaided) • Prepared, organized and negotiated events proposals (Welcome parties, Graduation Ceremonies, Conferences and others) • Deepen relationships with all media to ensure the most effective messaging and positioning of the organization. • Launched the New Identity of Sinai University brand.
  • Digital Marketing senior specialistFull Time

    etisalat

    Feb 2014 - Mar 2015 -1 yr, 1 month

    Egypt , Cairo

    • Job Details:• Monitoring and informing, competitors offers. • Reviewing and Editing all promos and tariffs before announcing on Etisalat website.
  • Education

    • Technical Diploma in Marketing

      Charter institute of marketing

      Jan 2019 - Jan 2020 - 1 Year

    • Technical Diploma in Digital Marketing

      DM Arts Academy

      Jan 2019 - Jan 2019 - 0 Month

    • Technical Diploma in Digital Marketing

      Canadian Chamber

      Jan 2017 - Jan 2017 - 0 Month

    • MBA in Marketing

      ESLSCA Business School

      Jan 2013 - Jan 2015 - 2 yr

    Skills

    • Marketing
    • Digital Marketing
    • Marketing Strategy

    Languages

    • English

      Fluent
    • Arabic

      Fluent

    Training & Certifications

    • Digital Marketing Workshops

      Canadian Chamber ·2017
    • TOFEL

      2009
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