
Ibrahim Magdy
Digital marketing Specialist & Graphic Designer at Health Tech Group
Shubra Alkhaymah, Qalubia, EgyptWork Experience
Digital marketing Specialist & Graphic DesignerFull Time
Health Tech Group
Mar 2020 - Present -5 yrs, 3 months
Egypt , Cairo
- Job Details:Plan and execute all digital marketing, including SEM, marketing database, e-mail, social media and display advertising campaigns. ❖Manage the strategy and setup of all paid campaigns. ❖Measure and optimize marketing campaigns using analytics tools. ❖Design, build and maintain social media presence. ❖Identify trends and insights, and optimize spend and performance based on insights. ❖Performing qualitative and quantitative analysis of the marketing campaigns. ❖Plan, and publish daily content (original text, images, videos or GIFs) that builds meaningful connections and encourage community members to take action. ❖Measures the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, CPC, etc.). ❖Set up and optimize company pages within each platform to increase the visibility of a company's social content ❖Study design briefs and determine requirements ❖Conceptualize visuals based on requirements ❖Digital knowledge on social media layouts sizes and appeal ❖Prepare rough drafts and present ideas ❖Use the appropriate colors and layouts for each graphic ❖Have copyrighting skills and create output for the final design ❖Amend designs after feedback ❖Ensure final graphics and layouts are visually appealing and on-brand ❖Translate business/marketing objectives into designs that are clear, compelling, easy to comprehend and engaging to the target audience. ❖Refine images, fonts and layouts using graphic design software ❖Apply typography techniques ❖Increase user-friendliness in digital products ❖Maintain brand consistency throughout all our marketing projects ❖Stay up-to-date with industry developments and tools
Digital Marketing SpecialistFull Time
Edmark International
Jan 2019 - Feb 2020 -1 yr, 1 month
Egypt , Cairo
- Job Details:Plan and execute all digital marketing, including SEM,marketing database, e-mail, social media and display advertising campaigns. ❖Manage the strategy and setup of all paid campaigns. ❖Monitor and run online advertising on Facebook and Google Ads. ❖Design, build and maintain social media presence. ❖Measure and optimize marketing campaigns using analytic tools. ❖Performing qualitative and quantitative analysis of the marketing campaigns. ❖Maintain digital dashboard of several different accounts. ❖Coordinate with sales team to create marketing campaigns. ❖Stay up-to-date with digital media developments. ❖Plan, and publish daily content (original text, images, videos or GIFs) that builds meaningful connections and encourage community members to take action. ❖Measures the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, CPC,etc.). ❖Collects and analyzes ad performance data, helps to identify trends and insights that optimize and maximize ROI. ❖Develop and monitor campaign budgets. ❖Create landing pages and optimize the user experience. ❖Responsible for weekly and monthly reporting. ❖Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification. ❖Set up and optimize company pages within each platform to increase the visibility of a company's social content ❖Track and measure Google Analytics metrics and provide reports
Digital marketing Specialist & Graphic DesignerFull Time
Deal Real Estate
Jan 2017 - Dec 2018 -1 yr, 11 months
Egypt , Cairo
- Job Details:Plan and execute all digital marketing, including SEM, marketing database, e-mail, social media and display advertising campaigns. ❖Manage the strategy and setup of all paid campaigns. ❖Measure and optimize marketing campaigns using analytics tools. ❖Design, build and maintain social media presence. ❖Identify trends and insights, and optimize spend and performance based on insights. ❖Performing qualitative and quantitative analysis of the marketing campaigns. ❖Plan, and publish daily content (original text, images, videos or GIFs) that builds meaningful connections and encourage community members to take action. ❖Measures the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, CPC, etc.). ❖Set up and optimize company pages within each platform to increase the visibility of a company's social content ❖Study design briefs and determine requirements ❖Conceptualize visuals based on requirements ❖Digital knowledge on social media layouts sizes and appeal ❖Prepare rough drafts and present ideas ❖Use the appropriate colors and layouts for each graphic ❖Have copyrighting skills and create output for the final design ❖Amend designs after feedback ❖Ensure final graphics and layouts are visually appealing and on-brand ❖Translate business/marketing objectives into designs that are clear, compelling, easy to comprehend and engaging to the target audience. ❖Refine images, fonts and layouts using graphic design software ❖Apply typography techniques ❖Increase user-friendliness in digital products ❖Maintain brand consistency throughout all our marketing projects ❖Stay up-to-date with industry developments and tools
Graphic DesignerFull Time
Morris Studio.
Jun 2014 - Dec 2016 -2 yrs, 6 months
Egypt , Cairo
- Job Details:Study design briefs and determine requirements ❖Conceptualize visuals based on requirements ❖Digital knowledge on social media layouts sizes and appeal ❖Prepare rough drafts and present ideas ❖Develop illustrations, logos and other designs ❖Use the appropriate colors and layouts for each graphic ❖Have copyrighting skills and create output for the final design ❖Test graphics across various media ❖Amend designs after feedback ❖Ensure final graphics and layouts are visually appealing and on-brand ❖Translate business/marketing objectives into designs that are clear, compelling, easy to comprehend and engaging to the target audience. ❖Refine images, fonts and layouts using graphic design software ❖Apply typography techniques ❖Generate ideas to portray concepts and advertise products/services ❖Increase user-friendliness in digital products ❖Maintain brand consistency throughout all our marketing projects ❖Stay up-to-date with industry developments and tools
Education
Bachelor's Degree in Business
Benha UniversityJan 2018
Languages
Arabic
FluentEnglish
Intermediate