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Ibrahim Magdy

Digital marketing Specialist & Graphic Designer at Health Tech Group

Shubra Alkhaymah, Qalubia, Egypt

Work Experience

  • Digital marketing Specialist & Graphic DesignerFull Time

    Health Tech Group

    Mar 2020 - Present -5 yrs, 3 months

    Egypt , Cairo

    • Job Details:Plan and execute all digital marketing, including SEM, marketing database, e-mail, social media and display advertising campaigns. ❖Manage the strategy and setup of all paid campaigns. ❖Measure and optimize marketing campaigns using analytics tools. ❖Design, build and maintain social media presence. ❖Identify trends and insights, and optimize spend and performance based on insights. ❖Performing qualitative and quantitative analysis of the marketing campaigns. ❖Plan, and publish daily content (original text, images, videos or GIFs) that builds meaningful connections and encourage community members to take action. ❖Measures the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, CPC, etc.). ❖Set up and optimize company pages within each platform to increase the visibility of a company's social content ❖Study design briefs and determine requirements ❖Conceptualize visuals based on requirements ❖Digital knowledge on social media layouts sizes and appeal ❖Prepare rough drafts and present ideas ❖Use the appropriate colors and layouts for each graphic ❖Have copyrighting skills and create output for the final design ❖Amend designs after feedback ❖Ensure final graphics and layouts are visually appealing and on-brand ❖Translate business/marketing objectives into designs that are clear, compelling, easy to comprehend and engaging to the target audience. ❖Refine images, fonts and layouts using graphic design software ❖Apply typography techniques ❖Increase user-friendliness in digital products ❖Maintain brand consistency throughout all our marketing projects ❖Stay up-to-date with industry developments and tools
  • Digital Marketing SpecialistFull Time

    Edmark International

    Jan 2019 - Feb 2020 -1 yr, 1 month

    Egypt , Cairo

    • Job Details:Plan and execute all digital marketing, including SEM,marketing database, e-mail, social media and display advertising campaigns. ❖Manage the strategy and setup of all paid campaigns. ❖Monitor and run online advertising on Facebook and Google Ads. ❖Design, build and maintain social media presence. ❖Measure and optimize marketing campaigns using analytic tools. ❖Performing qualitative and quantitative analysis of the marketing campaigns. ❖Maintain digital dashboard of several different accounts. ❖Coordinate with sales team to create marketing campaigns. ❖Stay up-to-date with digital media developments. ❖Plan, and publish daily content (original text, images, videos or GIFs) that builds meaningful connections and encourage community members to take action. ❖Measures the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, CPC,etc.). ❖Collects and analyzes ad performance data, helps to identify trends and insights that optimize and maximize ROI. ❖Develop and monitor campaign budgets. ❖Create landing pages and optimize the user experience. ❖Responsible for weekly and monthly reporting. ❖Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification. ❖Set up and optimize company pages within each platform to increase the visibility of a company's social content ❖Track and measure Google Analytics metrics and provide reports
  • Digital marketing Specialist & Graphic DesignerFull Time

    Deal Real Estate

    Jan 2017 - Dec 2018 -1 yr, 11 months

    Egypt , Cairo

    • Job Details:Plan and execute all digital marketing, including SEM, marketing database, e-mail, social media and display advertising campaigns. ❖Manage the strategy and setup of all paid campaigns. ❖Measure and optimize marketing campaigns using analytics tools. ❖Design, build and maintain social media presence. ❖Identify trends and insights, and optimize spend and performance based on insights. ❖Performing qualitative and quantitative analysis of the marketing campaigns. ❖Plan, and publish daily content (original text, images, videos or GIFs) that builds meaningful connections and encourage community members to take action. ❖Measures the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, CPC, etc.). ❖Set up and optimize company pages within each platform to increase the visibility of a company's social content ❖Study design briefs and determine requirements ❖Conceptualize visuals based on requirements ❖Digital knowledge on social media layouts sizes and appeal ❖Prepare rough drafts and present ideas ❖Use the appropriate colors and layouts for each graphic ❖Have copyrighting skills and create output for the final design ❖Amend designs after feedback ❖Ensure final graphics and layouts are visually appealing and on-brand ❖Translate business/marketing objectives into designs that are clear, compelling, easy to comprehend and engaging to the target audience. ❖Refine images, fonts and layouts using graphic design software ❖Apply typography techniques ❖Increase user-friendliness in digital products ❖Maintain brand consistency throughout all our marketing projects ❖Stay up-to-date with industry developments and tools
  • Graphic DesignerFull Time

    Morris Studio.

    Jun 2014 - Dec 2016 -2 yrs, 6 months

    Egypt , Cairo

    • Job Details:Study design briefs and determine requirements ❖Conceptualize visuals based on requirements ❖Digital knowledge on social media layouts sizes and appeal ❖Prepare rough drafts and present ideas ❖Develop illustrations, logos and other designs ❖Use the appropriate colors and layouts for each graphic ❖Have copyrighting skills and create output for the final design ❖Test graphics across various media ❖Amend designs after feedback ❖Ensure final graphics and layouts are visually appealing and on-brand ❖Translate business/marketing objectives into designs that are clear, compelling, easy to comprehend and engaging to the target audience. ❖Refine images, fonts and layouts using graphic design software ❖Apply typography techniques ❖Generate ideas to portray concepts and advertise products/services ❖Increase user-friendliness in digital products ❖Maintain brand consistency throughout all our marketing projects ❖Stay up-to-date with industry developments and tools
  • Education

    • Bachelor's Degree in Business

      Benha University

      Jan 2018 

    Skills

    • Digital Marketing
    • Digital Advertising
    • Digital Photography
    • Graphic Design

    Languages

    • Arabic

      Fluent
    • English

      Intermediate
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