
IBRAHIM Mohamed ABUSAIF
Marketing Manager, Al- WATANIA poultry at Alwatania poultry
Maadi, Cairo, EgyptWork Experience
Marketing Manager, Al- WATANIA poultryFull Time
Alwatania poultry
Feb 2014 - Present -11 yrs, 4 months
Egypt , Cairo
- Job Details:● Collaborate with media on various levels and initiate ideas to preserve and promote company objectives. ● Prepare and edit all kinds of communication material to promote and advertise company policy and products. ● Draw up promotional plans with the communications and business development teams. ● Manage the Marketing & Communications budget and ensure programme milestones related to marketing & communications are achieved on time and within budget. ● Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction. ● Plan and manage the design, content, and production of all marketing materials. ● Responsible for hiring contractors, including copywriters, advertising and marketing agencies, and external consultants; and also serve as a liaison with contractors ● Work with different marketing departments to generate new ideas and strategies. ● Create communication and marketing strategies for new products, launches, events, and promotions. ● Respond to communication-related issues in a timely manner.
Accounts manager (marketing), ALEFAN marketing agencyFull Time
Alefan for Marketing and Advertising
Sep 2011 - Jan 2014 -2 yrs, 4 months
Egypt , Cairo
- Job Details:• The day-to-day management of clients’ marketing and advertising campaigns • Creating a portfolio of client accounts and monitoring the ongoing activities related to them. • Generating accurate reports and status notifications • Pitching fresh and innovative ideas to clients • Completing projects to a specific schedule and within an agreed budget
Marketing Communications specialist, Arma groupFull Time
arma
Jan 2009 - Mar 2011 -2 yrs, 2 months
- Job Details:● Responsible for communicating with advertising agencies, following up on the implementation of contracts concluded with them, receiving their work, and monitoring the quality of implementation ● Responsible for planning of company promotional and advertising communications projects such as TV, Radio, billboards, print, and special events to execute parts of the marketing plan ● Create relevant reports on marketing programs, including post-event reports, regular status reports, and analysis ● Supervise the design, production, and distribution of collateral and promotional materials to aid company’s sales and marketing programs ● Apply various tactics in creating brand awareness that strengthens company’s presence
Education
MBA in Marketing
Arab Academy for Science, Technology and Maritime Transport (AAST)Jan 2017 - Jan 2019 - 2 yr
Applied Arts
Art and Design Academy, the Higher Institute of Applied ArtsJan 2004 - Jan 2009 - 5 yr
High School - Thanaweya Amma
: Al Daawah Al Eslamyaah private schoolsJan 2001
Achievements
- Successful planning and supervision on Alwatania poultry communications campaign at 2019- 2021 - Effective implementation for marketing communication campaign (on ground ) in 16 major clients' stores in Cairo & Alex, summer 2017 - Successful participation and monitoring for Al- WATANIA poultry ATL campaign (T.V., radio & outdoor), 2015,2019
Languages
English
Advanced
Training & Certifications
Marketing
Zedny·2008Graphic diploma
YAT·2005