Basic Info

Huda Elkhodary

8 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Market Research Manager at Nahdet Misr Publishing Group

Experience Details

Market Research Manager

Analyst/Research

Manager

. Manage research projects, including identifying objectives, designing research methodology, developing questionnaires and discussion guides, coordinating research stimuli, analyzing research and reporting on findings.
. Mine internal/external and primary/secondary sources of data and trends in order to create insights and to work collaboratively with the marketing and sales/customer planning teams to turn those insights into business building plans.
. Develop and execute market research projects using both conventional and innovative methodologies. Activities include, but are not limited to, concept testing, product optimization studies, product positioning studies, communications exploratory, copy test, pack tests, consumer segmentation, brand health & equity, brand stretch studies and various qualitative techniques, including ethnography and consumer in-homes.
. Act as key point of contact with all market research agencies and suppliers
. Develop and leverage a working knowledge of the publishing industry, category and competitors.
. Develop and manage annual market research plan, including fiscal oversight of budget.
. Lead analysis of brand performance utilizing syndicated and internal data to gain insights


Company Details

Nahdet Misr Publishing Group

Cairo, Egypt

More than 1000 employees

Publishing and Printing

www.mahdetmisr.com

Aug 2015 to present (1 year 4 months)
Research Manager at Feedback Middle East

Experience Details

Research Manager

Analyst/Research

Manager

. Managing a qualitative team of 3 headcounts.
. Responsible for planning and implementing research projects, as well as assessing ‎results.
. Improving understanding of all the aspects in a qualitative research project … proposal writing, project planning, moderation, data analysis, interpretation and reporting.
. Independently managing qualitative research projects and ensuring that all client requirements and deadlines are met.
. Servicing clients to the highest acceptable standards in the industry
. Building strong relationships with clients and creating an environment for repeated business for the organization.
. Working closely with the Management team to raise the profile of FeedBack by delivering high quality research and client servicing
. Contributing to business development efforts through some or all of the following … identification of new clients or business opportunities, expanding scope of relationship with existing clients and getting back lost clients.
. Trouble shooting on projects, wherever necessary through a hands-on approach
. Ensuring adherence to all MIS requirements as stated by the organization from time to time
. Extending assistance to other teams wherever necessary and in whatever capacity that maybe necessary
. Staying up to date with latest developments in the region and in the field of market research
. Ensuring professional and friendly behavior with all colleagues and evoking respect and professional behavior


Company Details

Feedback Middle East

Cairo, Egypt

11-50 employees

Market Research

N/A

Jun 2013 to Jun 2014 (1 year)
Qual Research Manager at Confield-MENA

Experience Details

Qual Research Manager

Marketing/PR/Advertising

Manager

Responsible for planning and implementing research projects, as well as assessing ‎results.

Manage qualitative research concerned with people’s attitudes and motivation, ‎using methods such as focus groups and in-depth interviews.

Writing and planning project proposals.

Meeting with clients to negotiate and agree on research projects.

Analyzing and interpreting data to identify patterns and solutions.

Using written and oral reports, graphs, charts and diagrams to present findings to ‎clients.

Generating insight and recommendations from research results.

Writing detailed reports.

Debriefing clients on the results and recommendations from research.

Work with clients to advise on how to use research in their business function.


Company Details

Confield-MENA

Cairo, Egypt

N/A

Market Research

N/A

Apr 2011 to May 2013 (2 years 1 month)
Qualitative Professional at Indenpendent

Experience Details

Qualitative Professional

Analyst/Research

Experienced (Non-Manager)

Moderation and Transcription of Focus Groups, IDIs and Home Visits.

Conducting field work for offshore market research agencies.

Report Writing

Content Analysis

Managing a team of transcribers.


Company Details

Indenpendent

Cairo, Egypt

1-10 employees

Market Research

N/A

Jun 2010 to Mar 2011 (9 months)
Qualitative Research Coordinator at GfK

Experience Details

Qualitative Research Coordinator

Analyst/Research

Experienced (Non-Manager)

Graphical preparation of Qualitative research results in presentations and reports.

Communication with partner institutes and service providers in Germany (and abroad) in accordance with the project leader.

Translation of questionnaires and Simultaneous interpreting of focus groups.

Controlling the development of project costs and collaboration in optimizing process and work flows in project tasks
.
Assisting the head of Qualitative Research in Various tasks for key accounts.

Moderation of FGDs, IHVs and IDIs.

Content Analysis for FGDs, IHVs and IDIs

Organizing events and conferences.


Company Details

GfK

Cairo, Egypt

51- 100 employees

Market Research

N/A

Sep 2008 to May 2010 (1 year 8 months)
Senior Translator and Simultaneous Interpreter at GfK

Experience Details

Senior Translator and Simultaneous Interpreter

Analyst/Research

Entry Level

- Translation of Questionnaires and Surveys
- Simatenious interpreting of FGDs and IDIs
- Moderation of IDIs, FGDs, and IHVs
- Content analysis for IDIs, FGDs, and IHVs


Company Details

GfK

Egypt

N/A

Market Research

N/A

Oct 2006 to Aug 2008 (1 year 10 months)

Achievements


Moving from being a translator to be one of the Qualitative team Getting 2 professional certificates from the AUC in 3 years while being a full time employee.

Education

MBA in Marketing Management

Education Details

MBA

Marketing Management

Arab Academy for Science, Technology and Maritime Transport, Egypt

Not specified

N/A

N/A

Arab Academy for Science, Technology and Maritime Transport
2014 - 2016
High School - Thanaweya Amma

High School Details

Thanaweya Amma

notre dame des apotres

Egypt

2012

A / Excellent / 85 -100%

N/A

notre dame des apotres
2012
Bachelor's Degree in English Language and Literature

Education Details

Bachelor's Degree

English Language and Literature

Ain Shams University, Egypt

Not specified

N/A

N/A

Ain Shams University
2002 - 2006

Certifications

ICDL
Sep 2006

Certificate details

ICDL

Sep 2006

96 out of 100

N/A

N/A

AUC

International Computer driving license.

Markting
Sep 2009

Certificate details

Markting

Sep 2009

80 out of 100

N/A

N/A

AUC

Professional Certificate in marketing

Training and Courses

Marketing at AUC
Sep 2009

Training/Course Details

Marketing

Sep 2009

AUC

Business Simulation project

Training/Course Details

Presentation Skills

Dec 2008

GfK

How to have an impacting presentation skills

Training/Course Details

Effective writing skills

Mar 2010

Bayan

How to write effective correspondences, emails, proposals and reports.

This profile is fresh!
Last update 4 days ago.

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Profile Skills and Keywords

ArabicBusiness-orientedClient ServicingCommittmentDisciplineEffective Writing SkillsEnglishEnglish Language And LiteratureFrenchHonestyICDLInitiativeInnovativeInteractiveKeep PromisesLeaderMBAMarket IntelligenceMarket ResearchMarket Research ManagerMarketingMarketing ManagementMarktingMicrosoft OfficeNew TechnologyOffice ManagementPresentation SkillsPrimary ResearchProject ManagementPublishing And PrintingQual Research ManagerQualitative ProfessionalQualitative ResearchQualitative Research CoordinatorReadingResearchResearch ManagerSecondary ResearchSenior Translator And Simultaneous InterpreterSimultaneous InterpretingTranscriptionTranslationWindows Movie Maker

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Intermediate

: Intermediate

: Intermediate

: Intermediate

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Windows Movie Maker

Windows Movie Maker

: Expert

: Medium

:

3-5 years

Translation

Translation

: Expert

: Medium

:

More than 7 years

Office Management

Office Management

: Expert

: Extreme - I love it!

:

3-5 years

Project Management

Project Management

: Expert

: Extreme - I love it!

:

1-3 years

Presentation Skills

Presentation Skills

: Expert

: Extreme - I love it!

:

1-3 years

Market Research

Market Research

: Advanced

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Qualitative Research

Qualitative Research

: Expert

: Extreme - I love it!

:

5-7 years

Simultaneous Interpreting

Simultaneous Interpreting

: Expert

: High

:

5-7 years

Transcription

Transcription

: Expert

: Little

:

More than 7 years

Client Servicing

Client Servicing

: Expert

: Extreme - I love it!

:

3-5 years

Primary Research

Primary Research

: Expert

: Extreme - I love it!

:

More than 7 years

Secondary Research

Secondary Research

: Expert

: Extreme - I love it!

:

More than 7 years

Market Intelligence

Market Intelligence

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Leader, Business-oriented, Initiative, Innovative, Interactive

Online Presence

http://lnkd.in/MYsrW5https://www.facebook.com/huda.hassann

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