Basic Info

Heba El-Sayed

6 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Senior Social Media at Digitree

Experience Details

Senior Social Media

Marketing/PR/Advertising

Manager

• Build and execute social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification
• Direct the team and supervise the process of generating creative content across multiple social media platforms.
• Develop and monitor benchmarks for measuring impact of social media programs using social media analytics, KPIs and dashboards to ensure the success for each organization tools.
• Develop and manage online marketing campaigns for well-known brands effectively driving brand awareness, engagement and traffic to social media pages.
• Conveys the long term and short term vision of the marketing director to the internet marketing supplier and makes sure the campaign is being managed accordingly
• Stay updated and tuned to worldwide modern techniques and methodologies to offer the best services to clients
• Works closely with Account managers to furnish needed resources and follows up on quality and deliverable


Company Details

Digitree (multinational)

Dokki, Egypt

11-50 employees

Marketing and Advertising

http://www.digitreeinc.com/

Mar 2016 to present (1 year 1 month)
Digital Marketing Manager at IVAS

Experience Details

Digital Marketing Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.


Company Details

IVAS (multinational)

Agouza, Egypt

51-100 employees

Management Consulting, Marketing and Advertising, Media Production

http://ivas.mobi/

Jan 2015 to Mar 2016 (1 year 2 months)
E Marketing Team Leader at ECS Distribution

Experience Details

E Marketing Team Leader

Marketing/PR/Advertising

Experienced (Non-Manager)

• Develop, implement, track and optimize our Social Media strategies and campaigns across all digital channels
• Responsibility for management of social media presence on all relevant platforms
• Maintain good relations with the customers through social media
• Prepare daily and monthly reports for social media insights.
• Measures, analyzes, and optimizes programs to reach marketing goals
• On-site Optimization related to page titles, URLs, redirects, internal link structures, SEO Copy Editing, Sitemaps review/maintenance.


Company Details

ECS Distribution (multinational)

Dokki, Giza, Egypt

101-500 employees

Information Technology Services

https://ecsonlinestore.com/

Nov 2013 to Dec 2014 (1 year 1 month)
Social Media Specialist at Ingredients Egypt

Experience Details

Social Media Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

• Optimize the agency’s social media brand pages with attention to the vibrancy of all social communities through interacting with customers to provide customer support, proactive positive interaction, and general engagement on a daily basis through promotional and informational postings.
• Build and execute social media strategy through competitive research, platform determination, benchmarking and messaging and audience identification.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Moderate all user-generated content in line with the moderation policy for each community.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Measure the performance of each social network and its content and produces monthly reporting.


Company Details

Ingredients Egypt

zamalek, Egypt

51-100 employees

Marketing and Advertising, Media Production , Marketing and Advertising

N/A

Aug 2011 to Oct 2013 (2 years 2 months)
Social Media Community Manager (volunteer) at World Trade Organization Institute Cairo's Representative Office

Experience Details

Social Media Community Manager (volunteer)

Marketing/PR/Advertising

Experienced (Non-Manager)

1. Responsibility for management of social media presence on all relevant platforms
2. Update and enhance all social media Tools; Face book, Twitter, and other blogs and social media channels.
3. Maintain good relations with the customers through social media
4. Make daily and monthly reports for social media insights.
5. Works closely with project managers to furnish needed resources and follows up on quality and deliverables
6. Conducts continuous readings to the analytics data and makes decisions and recommendations accordingly


Company Details

World Trade Organization Institute Cairo's Representative Office

Egypt

N/A

Education

http://www.wtoi.org/Default.aspx

May 2013 to Aug 2013 (3 months)
Social media assistant and E-marketing specialist at Hoqook.com (E-journal And Radio)

Experience Details

Social media assistant and E-marketing specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

1. Dealing with all kinds of social networks
2. Mange social media properties (Face book-twitter-MySpace...etc"
Including daily monitoring, posting and content development.
3. Share content such as articles, media on the popular social networks such as Face book-twitter and YouTube.
4. Make reports for social media insights


Company Details

Hoqook.com (E-journal And Radio)

Cairo, Egypt

11-50 employees

Online Media

http://www.hoqook.com/

Sep 2012 to Feb 2013 (5 months)

Achievements


Best Employee During Aug, September
Best Employee for the last quarter


The best employees and the best performance in 2014


The best employee at Ivas

Education

Bachelor of Librarianship, Documentation & Information Science-Faculty of Arts- Cairo University (2011). in Librarianship, Documentation & Information Science

Education Details

Bachelor of Librarianship, Documentation & Information Science-Faculty of Arts- Cairo University (2011).

Librarianship, Documentation & Information Science

Cairo University, Egypt

C / Good / 65 - 75%

N/A

N/A

Cairo University
2007 - 2011
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Gamal Abdel Nasser School

Egypt

2007

A / Excellent / 85 -100%

N/A

Gamal Abdel Nasser School
2007

Certifications

ICDL
May 2009

Certificate details

ICDL

May 2009

90 out of 100

N/A

N/A

The Ministry of Communications and Information Technology.

N/A

SEO Diploma
Oct 2014

Certificate details

SEO Diploma

Oct 2014

100 out of 100

N/A

N/A

Reach Out Academy

N/A

Certificate details

Career Key 6 for Marketing& Social Media Marketing

Nov 2014

100 out of 100

N/A

N/A

AUC Egypt

N/A

Training and Courses

Training/Course Details

English Conversation course

Nov 2013

SYE center (spread Your English)

N/A

Training/Course Details

"SOFT SKILLS, HR AND MARKETING"

Dec 2012

Cairo University

N/A

This profile is fresh!
Last update 3 days ago.

Jobseeker photo

Profile Skills and Keywords

"SOFT SKILLS, HR AND MARKETING"Adobe PhotoshopArabicCareer Key 6 For Marketing& Social Media MarketingCreativeDigital MarketingDigital Marketing ManagerDigitreeE Marketing Team LeaderECS DistributionEducationEnglishEnglish Conversation CourseGoogle AdwordsHandles StressICDLIVASInformation Technology ServicesInternet MarketingLibrarianship, Documentation & Information ScienceManagement ConsultingMarketingMarketing And AdvertisingMedia ProductionMicrosoft OfficeOnline MediaOrganizerProblem SolverSEO DiplomaSenior Social MediaSocial MediaSocial Media Assistant And E-marketing SpecialistSocial Media Community ManagerSocial Media SpecialistSupportiveWindows

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Intermediate

: Fluent

: Intermediate

: Intermediate

Tools and Technologies

Social Media

Social Media

: Expert

: Extreme - I love it!

:

3-5 years

Windows

Windows

: Expert

: Extreme - I love it!

:

1-3 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

3-5 years

Google Adwords

Google Adwords

: Advanced

: Extreme - I love it!

:

1-3 years

Adobe Photoshop

Adobe Photoshop

: Intermediate

: High

:

Less than 1 year

Fields of Expertise

Social Media

Social Media

: Advanced

: Extreme - I love it!

:

5-7 years

Internet Marketing

Internet Marketing

: Advanced

: Extreme - I love it!

:

3-5 years

Key Skills

Creative, Organizer, Problem Solver, Handles Stress, Supportive

Online Presence

eg.linkedin.com/in/heba1990https://www.facebook.com/Hebaaa.1990

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