Basic Info

Heba El-Sayed

5 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Social Media Team Leader at Digitree

Experience Details

Social Media Team Leader

Marketing/PR/Advertising

Experienced (Non-Manager)

N/A


Company Details

Digitree (multinational)

Dokki, Egypt

11-50 employees

Marketing and Advertising

http://www.digitreeinc.com/

Apr 2016 to present (8 months)
Senior Social Media at IVAS

Experience Details

Senior Social Media

Marketing/PR/Advertising

Experienced (Non-Manager)

1. Develop, implement, track and optimize our Social Media strategies and campaigns across all digital channels
2. Responsibility for management of social media presence on all relevant platforms
3. Maintain good relations with the customers through social media
4. Prepare daily and monthly reports for social media insights.
6. Measures, analyzes, and optimizes programs to reach marketing goals
7. Build up and manage online marketing campaigns for well-known brands effectively driving brand awareness, involvement and traffic to social media pages.
8. Conveys the long term and short term vision of the marketing director to the internet marketing supplier and makes sure the campaign is being made out accordingly
9. Stay updated and tuned to worldwide modern techniques and methodologies to provide the best services to customers
11. Conducts continuous readings to the analytic data and makes conclusions and recommendations accordingly
12. On-site Optimization related to page titles, URLs, redirects, internal link structures, SEO Copy Editing, Sitemaps review/maintenance.
13. Keyword research to key out and discover new targeting keywords and explore content strategy Conduct market research & competitive analysis to measure strength, weakness, opportunities and threats of online merchandising strategy.
14. Oversee off-site SEO optimization including social media presence, back link building and analysis; work with social media team to optimize the use of social assets and strategies as they pertain to SEO.
16. Manage & report SEO performance.
13. Defining critical SEO K Pis and keeping track of them,
14. Coordinating technical web site analysis about HTML tags, titles etc.,
21. Managing SEO statistics by using web analytic tools (Google Analytic),


Company Details

IVAS (multinational)

Agouza, Egypt

51-100 employees

Management Consulting, Marketing and Advertising, Media Production

http://ivas.mobi/

Mar 2015 to Apr 2016 (1 year 1 month)
E Marketing Team Leader at ECS Distribution

Experience Details

E Marketing Team Leader

Marketing/PR/Advertising

Experienced (Non-Manager)

1. Develop, Execute, all social Media strategies
2. Responsibility for management of social media presence on all relevant platforms
3. Maintain good relations with the customers through social media
4. Make daily and monthly reports for social media insights.
6. Measures, analyzes, and optimizes programs to achieve marketing goals
7. Develop and manage online marketing campaigns for well-known brands effectively driving brand awareness, engagement and traffic to social media pages.
8. Conveys the long term and short term vision of the marketing director to the internet marketing supplier and makes sure the campaign is being managed accordingly
9. Stay updated and tuned to worldwide modern techniques and methodologies to offer the best services to clients
11. Conducts continuous readings to the analytics data and makes decisions and recommendations accordingly
12. Onsite Optimization related to page titles, URLs, redirects, internal link structures, SEO Copy Editing, sitemaps review/maintenance.
13. Keyword research to identify and discover new targeting keywords and explore content strategy Conduct market research & competitive analysis to assess strength, weakness, opportunities and threats of online marketing strategy.
14. Oversee offsite SEO optimization including social media presence, backlink building and analysis; work with social media team to optimize the use of social assets and strategies as they pertain to SEO.
16. Manage & report SEO performance and optimization efforts on an ongoing and ad-hoc basis.
17. Collaborate with different teams, such as website management, web analytics, business intelligence, content, UI design, branding/PR and engineering team on execution of projects
13. Defining critical SEO KPIs and keeping track of them,
14. Coordinating technical web site analysis about HTML tags, titles etc.,
21. Managing SEO statistics with using web analytic tools (Google Analytics),
22. SEO of landing pages built for the customers,


Company Details

ECS Distribution (multinational)

Dokki, Giza, Egypt

101-500 employees

Information Technology Services

https://ecsonlinestore.com/

Feb 2014 to Mar 2015 (1 year 0 month)
Social media Community Manager at Ingredients Egypt

Experience Details

Social media Community Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

1. Responsibility for management of social media presence on all relevant platforms
2. Update and enhance all social media Tools; Face book, Twitter, and other blogs and social media channels.
3. Maintain good relations with the customers through social media
4. Make daily and monthly reports for social media insights.
5. Collaborates with Digital Division Director and other team members to create and deploy highly effective SMO programs
6. Measures, analyzes, and optimizes programs to achieve marketing goals
7. Develop and manage online marketing campaigns for well-known brands effectively driving brand awareness, engagement and traffic to social media pages.
8. Conveys the long term and short term vision of the marketing director to the internet marketing supplier and makes sure the campaign is being managed accordingly
9. Stay updated and tuned to worldwide modern techniques and methodologies to offer the best services to clients
10. Works closely with project managers to furnish needed resources and follows up on quality and deliverables
11. Conducts continuous readings to the analytics data and makes decisions and recommendations accordingly


Company Details

Ingredients Egypt

zamalek, Egypt

51-100 employees

Marketing and Advertising, Media Production , Marketing and Advertising

N/A

Sep 2011 to Feb 2014 (2 years 5 months)
Social Media Community Manager (volunteer) at World Trade Organization Institute Cairo's Representative Office

Experience Details

Social Media Community Manager (volunteer)

Marketing/PR/Advertising

Experienced (Non-Manager)

1. Responsibility for management of social media presence on all relevant platforms
2. Update and enhance all social media Tools; Face book, Twitter, and other blogs and social media channels.
3. Maintain good relations with the customers through social media
4. Make daily and monthly reports for social media insights.
5. Works closely with project managers to furnish needed resources and follows up on quality and deliverables
6. Conducts continuous readings to the analytics data and makes decisions and recommendations accordingly


Company Details

World Trade Organization Institute Cairo's Representative Office

Egypt

N/A

Education

http://www.wtoi.org/Default.aspx

May 2013 to Aug 2013 (3 months)
Social media assistant and E-marketing specialist at Hoqook.com (E-journal And Radio)

Experience Details

Social media assistant and E-marketing specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

1. Dealing with all kinds of social networks
2. Mange social media properties (Face book-twitter-MySpace...etc"
Including daily monitoring, posting and content development.
3. Share content such as articles, media on the popular social networks such as Face book-twitter and YouTube.
4. Make reports for social media insights


Company Details

Hoqook.com (E-journal And Radio)

Cairo, Egypt

11-50 employees

Online Media

http://www.hoqook.com/

Sep 2012 to Feb 2013 (5 months)

Achievements


Best Employee During Aug, September
Best Employee for the last quarter


The best employees and the best performance in 2014


The best employee at Ivas

Education

Bachelor of Librarianship, Documentation & Information Science-Faculty of Arts- Cairo University (2011). in Librarianship, Documentation & Information Science

Education Details

Bachelor of Librarianship, Documentation & Information Science-Faculty of Arts- Cairo University (2011).

Librarianship, Documentation & Information Science

Cairo University, Egypt

C / Good / 65 - 75%

N/A

N/A

Cairo University
2007 - 2011
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Gamal Abdel Nasser School

Egypt

2007

A / Excellent / 85 -100%

N/A

Gamal Abdel Nasser School
2007

Certifications

ICDL
May 2009

Certificate details

ICDL

May 2009

90 out of 100

N/A

N/A

The Ministry of Communications and Information Technology.

N/A

SEO Diploma
Oct 2014

Certificate details

SEO Diploma

Oct 2014

100 out of 100

N/A

N/A

Reach Out Academy

N/A

Certificate details

Career Key 6 for Marketing& Social Media Marketing

Nov 2014

100 out of 100

N/A

N/A

AUC Egypt

N/A

Training and Courses

Training/Course Details

English Conversation course

Nov 2013

SYE center (spread Your English)

N/A

Training/Course Details

"SOFT SKILLS, HR AND MARKETING"

Dec 2012

Cairo University

N/A

This profile is fresh!
Last update was today

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Profile Skills and Keywords

"SOFT SKILLS, HR AND MARKETING"Adobe PhotoshopArabicCareer Key 6 For Marketing& Social Media MarketingCreativeDigitreeE Marketing Team LeaderECS DistributionEducationEnglishEnglish Conversation CourseHandles StressICDLIVASInformation Technology ServicesInternet MarketingLibrarianship, Documentation & Information ScienceManagement ConsultingMarketingMarketing And AdvertisingMedia ProductionMicrosoft OfficeOnline MediaOrganizerProblem SolverSEO DiplomaSenior Social MediaSocial MediaSocial Media Assistant And E-marketing SpecialistSocial Media Community ManagerSocial Media Team LeaderSupportiveWindows

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Intermediate

: Fluent

: Intermediate

: Intermediate

Tools and Technologies

Windows

Windows

: Expert

: Extreme - I love it!

:

1-3 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

3-5 years

Social Media

Social Media

: Advanced

: Extreme - I love it!

:

3-5 years

Adobe Photoshop

Adobe Photoshop

: Intermediate

: High

:

Less than 1 year

Fields of Expertise

Social Media

Social Media

: Advanced

: Extreme - I love it!

:

5-7 years

Internet Marketing

Internet Marketing

: Advanced

: Extreme - I love it!

:

3-5 years

Key Skills

Creative, Organizer, Problem Solver, Handles Stress, Supportive

Online Presence

eg.linkedin.com/in/heba1990https://www.facebook.com/Hebaaa.1990

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