Basic Info

Heba Shawky

10 years

Cairo Governorate, Egypt

Master's Degree

Manager

Work Experience

Communication & PR Manager at Al-Futtaim Group Real Estate - Cairo Festival City

Experience Details

Communication & PR Manager

Marketing/PR/Advertising

Manager

 Ensure marketing and branding activities meet the overall brand objectives.
 Manage and Supervise launching brand campaigns for the corporate brand, residential projects & office spaces.
 Develop the yearly marketing plan for corporate brand, residential villas, residential apartments, & business districts while adhering to budgets.
 Control marketing budget to make sure that spending does not exceed actual budget, propose the relevant allocations of budget for each project.
 Supervise designing and production of residential sales kits, brand and residential brochures and booklets (BTL collaterals) and ensure the design and layout fits the brand guidelines, image, and conveys the prestigious brand personality and essence.
 Oversee creation and delivery of press releases, advertisements, and other marketing materials.
 Supervise advertising agencies and in-house designers to launch print ads and publications.
 Prepare the overall communication plans (ATL) to increasing sales by enhancing brand awareness and delivering promotions to target audience.
 Ensure that both brand messages and tone of voice are consistent.
 Lead all areas of content generation and production across all media platforms.
 Manage conducting researches with research agencies.
 Manage social media agencies to ensure consumers on all social media channels are well engaged.
 Develop and manage launching and updating Cairo Festival City mobile applications on Apple Store and Google Play to increase brand awareness and engage customers to generate sales.
 Deepen relationships with media to ensure the most effective messaging and superior positioning of the brand among competition.
 Pitch to hire agencies and work partners.
 Manage PR events/exhibitions/ advertising campaigns/media planning & buying.


Company Details

Al-Futtaim Group Real Estate - Cairo Festival City (multinational)

New Cairo City, Egypt

More than 1000 employees

Real Estate/Property Management

www.cairofestivalcity.com

Jan 2011 to present (5 years 11 months)
Client Relations Manager at Cairo Festival City - AFGRE

Experience Details

Client Relations Manager

Customer Service/Support

Manager

 Handled customer accounts
 Met the needs of company clients with a primary focus on developing and maintaining relationships with customers.
 Analyzed work flow, generated, evaluated and enhanced the company’s CRM systems and formulated crisis management plans.
 Recommend strategies and communicated the desires of clients to the company and ensured understanding of the clients' challenges and requirements.
 Handled contracts signature process from negotiation phase until final endorsement from both parties.
 Monitored cash collection and maintained in cash flow of the residential project as planned.
 Overseen the resolution of customer concerns and facilitated the delivery of service to the customer.


Company Details

Cairo Festival City - AFGRE (multinational)

New Cairo, Egypt

More than 1000 employees

Real Estate/Property Management

www.cairofestivalcity.com

Jan 2011 to Feb 2012 (1 year 1 month)
Geo Data Coordinator at Apache Egypt

Experience Details

Geo Data Coordinator

Administration

Experienced (Non-Manager)

 Prepared the Daily Geological Summary Report for all Company, partners and JV’s operated wells on daily basis for international distribution.
 Managed data on PETREL (Technical Mapping software).
 Maintained and updated well data storing and digital data uploading processes on the LAN.
 Prepared all new exploratory well recommendations and final well reports.
 Managed external and internal distribution and transmission of wells data and confidential reports.
 Worked on updating and designing for the Regional Egypt Library.
 Followed up on services companies and partners for data finalization and gathering.
 Managed approvals & reviewing of all technical (G&G) invoices for cost recovery issues with EGPC.
 Managed all data trades (EGPC during bid rounds and trades with other companies).
 Managed Tenders


Company Details

Apache Egypt (multinational)

Maadi, Cairo, Egypt

More than 1000 employees

Oil and Gas

N/A

Sep 2004 to May 2010 (5 years 8 months)

Education

MBA in Marketing

Education Details

MBA

Marketing, Human Resources, Strategic Management

GUC, Egypt

A / Excellent / 85 -100%

N/A

Overall Grade: Excellent with Honors

GUC
2013 - 2015

Certifications

GMAT
Jan 2013

Certificate details

GMAT

Jan 2013

490

N/A

N/A

N/A

Certificate details

Access 2003 Core & Professional Level

Aug 2004

N/A

N/A

N/A

IT Egypt Microsoft Golden Certified Partner

N/A

Training and Courses

Training/Course Details

Business Finance and Strategy

Oct 2016

Hay Group

N/A

Training/Course Details

Leaders for Growth, Leading Others

Aug 2016

Hay Group

N/A

Training/Course Details

Introduction to Petroleum Exploration & Production

May 2005

NEXT

N/A

Training/Course Details

Business Etiquette and Professional Image

May 2004

Sherily Shalaby

N/A

This profile is not updated!
Last update more than 1 months ago.

Jobseeker photo

Profile Skills and Keywords

Access 2003 Core & Professional LevelAdministrationAl-Futtaim Group Real Estate - Cairo Festival CityApache EgyptArabicBusiness Etiquette And Professional ImageBusiness Finance And StrategyCairo Festival City - AFGREClient Relations ManagerCommunicationCommunication & PR ManagerCommunicatorCustomer ServiceEnglishEvents PlanningFrenchGMATGeo Data CoordinatorHard WorkerHuman ResourcesIntroduction To Petroleum Exploration & ProductionLeaders For Growth, Leading OthersMBAMS OfficeMarketingOil And GasOrganizerPRPlannerPlanningProperty ManagementReadingReal EstateSocialStrategic ManagementSupportSwimmingTravelling

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

MS Office

MS Office

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

PR

PR

: Expert

: Extreme - I love it!

:

5-7 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

5-7 years

Planning

Planning

: Expert

: Extreme - I love it!

:

More than 7 years

Events Planning

Events Planning

: Expert

: Extreme - I love it!

:

3-5 years

Communication

Communication

: Advanced

: Extreme - I love it!

:

5-7 years

Key Skills

Planner, Communicator, Hard worker, Organizer, Social

Online Presence

Hebamoeniswww.facebook.com/heba.moenisInstagram: hebamoenis

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