HM
Heba Monem
Brand Manager at Al Wefak Al Saudi for Food Industries
Cairo, EgyptWork Experience
Al Wefak Al Saudi for Food Industries
Jun 2024 - Present -11 months
Egypt
- Job Details:Develop and execute comprehensive brand positioning strategies to increase market share. Oversee media relations and public communications to strengthen brand reputation. Plan and implement high-impact marketing campaigns and strategic initiatives. Manage performance analytics to optimize marketing strategies. Collaborate with cross-functional teams to ensure consistent brand messaging.
Tolido Company (Import & Export)
Oct 2022 - Jun 2024 -1 yr, 8 months
Egypt
- Job Details:Spearheaded brand positioning efforts and market expansion initiatives. Developed and executed integrated marketing campaigns to maximize brand visibility. Cultivated strong relationships with media outlets and key stakeholders. Conducted in-depth competitor analysis and market research to inform strategies. Streamlined communication and collaboration between marketing and sales teams.
Marketing & Sales Supervisor (Commercial Sector)
Upper Egypt for Food Industry (Shahrazad)
May 2017 - Oct 2022 -5 yrs, 5 months
Egypt
- Job Details:Trained and led sales teams in customer engagement and order processing. Conducted competitor analysis to enhance market positioning. Managed direct sales initiatives and expanded customer outreach. Organized product sampling, promotional campaigns, and industry events. Directed branding initiatives, including packaging design and marketing collateral.
Energizer Egypt
May 1999 - May 2000 -1 yr
Egypt
- Job Details:Provided marketing support to branch managers. Coordinated marketing communications across multiple channels. Assisted in the design and execution of marketing campaigns.
Skills
- Brand management & positioning
- Strategic Marketing & Market Expansion
- Public & media relations
- Campaign development & execution
- Market Research & Competitive Analysis
- Team Leadership & Talent Development
- Digital Marketing & Social Media Strategies
- Sales & Merchandising
- Strong Communication & Negotiation Skills
- High Adaptability in Fast-Paced Environments