HM

Hebatallah Ibrahim Mahrous

Sr.supervisor Marketing Fixed Broadband-Enterprise line of business at Orange Egypt

New Cairo, Cairo, Egypt

Work Experience

  • Sr.supervisor Marketing Fixed Broadband-Enterprise line of businessFull Time

    Orange Egypt

    Jun 2015 - Present -9 yrs, 11 months

    Egypt , Cairo

    • Job Details:• Develop a winning strategy and Budget of the Enterprise and SME segment with the objectives of acquiring and maintaining customers within that segment, in addition to • Building a strong equity and brand loyalty among this strategic target. • Develop yearly Services Budget and Align with Commercial team targets ( Revenues and Sales) • Develop Enterprise customers commercial offering aligning with accounts total P&Ls. • Build Fixed Broadband services pricing strategy . • Study the Customer satisfaction and NPs annual reports to come up with strategy that enable our brand to have a competitive edge in that segment • Innovate new services deployment and awareness with the objective of growing the key desired attributes of “Innovative and Develops technological services” within the Large business and Small and Medium Enterprise (SME) segment • Develop Value Added Services year round plan to assist in building specific equity attributes and retention targets. • Develop and implement strategies, to reach acquisition and retention targets among the business and SME segment. • Develop and implement Promotions plans to reach acquisition and retention targets. • Lead business case development to exceed retention target • Study Enterprise and SME landscape and best in class case studies to come up with strategy that enable our brand to have a competitive edge in that segment • Coordinate with the Communication team the message development, and the plans to reach awareness targets within assigned budget • Plans and follow up on each promotion from business case preparation to project completion • Work with TTM team to ensure alignment, sales readiness, system readiness to achieve targets.
  • Sr.Supervisor Enterprise and New business Opportunities at Link Mobinil Group from Dec 2014 till Jun 2015Full Time

    linkdotnet

    Dec 2014 - Jun 2015 -6 months

    Egypt , Cairo

    • Job Details:• Develop a winning strategy of the Enterprise and SME segment with the objectives of acquiring and maintaining customers within that segment • Innovate new services deployment and awareness with the objective of growing the key desired attributes of “Innovative and Develops technological services” within the business and Small and Medium Enterprise (SME) segment • Develop Value Added Services year round plan to assist in building specific equity attributes and retention targets • Develop and implement strategies, to reach acquisition and retention targets among the business and SME segment. • Develop and implement Promotions plans to reach acquisition and retention targets. • Lead business case development to exceed retention target • Study Business and SME landscape and best in class case studies to come up with strategy that enable our brand to have a competitive edge in that segment • Coordinate with the Communication team the message development, and the plans to reach awareness targets within assigned budget • Plans and follow up on each promotion from business case preparation to project completion • Work with TTM team to ensure alignment, sales readiness, system readiness to achieve targets • Manage the Public Relations part of the business in addition to the above mentioned tasks • Build strong relations with the Press and Media contacts • Lead the PR agency to deliver on the companies PR plans and strategies
  • Sr.Business DeveloperFull Time

    Optimal Technology Solution ( OTS)

    Dec 2012 - Dec 2013 -1 yr

    Egypt , Cairo

    • Job Details:• Grow company’s profits through attracting new international customers and by increasing the spend of existing customers. • Generate new leads with the aim of creating more sales in international level • Follow-up sales activities. • Maintaining customer relationships and ensuring customer loyalty through excellent customer service as well as meeting all clients needs appropriate to their business. • Responsible of all vendor relations • Searching for new vendors with low coast and best quality. • Identify potential clients, and the decision makers within the client organization. • Work with technical staff and other internal colleagues to meet customer needs. • Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends. • Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels. • Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales. • Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators. • Submit weekly progress reports and ensure data is accurate • Forecast sales targets and ensure they are met by the team. • Track and record activity on accounts and help to close deals to meet these targets. • Work with marketing staff to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner.
  • Sr. Product Executive at Messaging Business UnitFull Time

    OTS

    Sep 2011 - Dec 2012 -1 yr, 3 months

    • Job Details:• Develop product strategy & road map. • Design product interface, scenario and user stories. • Manage product development process. • Handle usability tests & A/B testing. • Handle product suggestions, features back-log. • Collect user/customers feedback. • Manage technical team and deliver the technical analysis document. • Manage product content and user error/success messages. • Design product marketing plan. • Handle product knowledge program across the company. • Manage product budget & resource allocation. • Analyze product/website visits/traffic. • Write product manuals and user guides.
  • Education

    • Bachelor's Degree in Mass communication

      Modern Sciences and Arts University (MSA)

      Jan 2005 

    Skills

    • Microsoft Office
    • Photograph

    Languages

    • English

      Fluent
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