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Haytham El-Shamy

internet marketing, digital advertising

Munich, Germany

Work Experience

  • Senior Online Marketing ManagerFull Time

    FlixBus

    Apr 2018 - Present -7 yrs, 4 months

    Germany , Munich

    • Senior PPC Innovation SpecialistFull Time

      agoda

      Jul 2016 - Apr 2018 -1 yr, 9 months

      Hungary , Budapest

      • Job Details:- Research and develop PPC strategies at a deep technical level, That includes the adoption of new functionalities released by the Search Engines and improvements in current PPC optimization products and practices - Being spearhead for new PPC practices and technologies - Leading the relationship with the Search Engines to explore new opportunities and coordinate experiments - Partnering with Operations and Product teams to define new products or product improvements - Partnering with the team of PPC specialists to understand their needs and use those insights to execute the most impactful research - Partnering with Management to understand the big problems and opportunities to address
    • PPC Innovation SpecialistFull Time

      Agoda

      Jan 2015 - Jun 2016 -1 yr, 5 months

      Hungary , Budapest

      • Job Details:- Research and develop PPC strategies at a deep technical level, That includes the adoption of new functionalities released by the Search Engines and improvements in current PPC optimization products and practices - Being spearhead for new PPC practices and technologies - Leading the relationship with the Search Engines to explore new opportunities and coordinate experiments - Partnering with Operations and Product teams to define new products or product improvements - Partnering with the team of PPC specialists to understand their needs and use those insights to execute the most impactful research - Partnering with Management to understand the big problems and opportunities to address
    • PPC SpecialistFull Time

      Agoda

      Jun 2014 - Dec 2014 -6 months

      Hungary , Budapest

      • Job Details:• Managing all the advertising for Bing. • Management of key marketing investment accounts, in Google Adwords. • Mentor PPC Executives work, assigned by manager. • Detailed analysis of ROI and other KPIs. • Recommend and implement best practices processes. • Be accountable to reach the targets • Research, Analyze, and Problem Solving get involved with data audits, competitive research, analysis of web analytics, etc. • Research best practice strategies for PPC and implement effective strategies to achieve targets.
    • Education

      • Bachelor's Degree in Business Administration

        Cairo University (CU)

        Jan 2003 - Jan 2007 - 4 yr

      • High School - Thanaweya Amma

        Zahraa Helwan

        Jan 2003 

      Skills

      • Google Ads
      • Adwords Editor
      • Google Analytics
      • Microsoft AdCenter
      • AdCenter Editor
      • Marketing Planning
      • Social Media
      • Microsoft Office
      • Drupal
      • WordPress
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      Languages

      • English

        Fluent
      • Arabic

        Fluent

      Training & Certifications

      • TOEFL Preparation Course

        ITC·2012
      • Google AdWords Qualified - Search Advertising

        2010
      • Google AdWords Qualified - Reporting and Analysis

        Google ·2010
      • Google Adwords Qualified - Display Advertising

        Google ·2010
      • Microsoft AdCenter Certified Member

        Microsoft ·2010
      • Strategic Management

        Cairo University·2007
      • English

        AUC·2007
      • German

        AGC·2005
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