
Haytham El-Shamy
internet marketing, digital advertising
Munich, GermanyWork Experience
Senior PPC Innovation SpecialistFull Time
agoda
Jul 2016 - Apr 2018 -1 yr, 9 months
Hungary , Budapest
- Job Details:- Research and develop PPC strategies at a deep technical level, That includes the adoption of new functionalities released by the Search Engines and improvements in current PPC optimization products and practices - Being spearhead for new PPC practices and technologies - Leading the relationship with the Search Engines to explore new opportunities and coordinate experiments - Partnering with Operations and Product teams to define new products or product improvements - Partnering with the team of PPC specialists to understand their needs and use those insights to execute the most impactful research - Partnering with Management to understand the big problems and opportunities to address
PPC Innovation SpecialistFull Time
Agoda
Jan 2015 - Jun 2016 -1 yr, 5 months
Hungary , Budapest
- Job Details:- Research and develop PPC strategies at a deep technical level, That includes the adoption of new functionalities released by the Search Engines and improvements in current PPC optimization products and practices - Being spearhead for new PPC practices and technologies - Leading the relationship with the Search Engines to explore new opportunities and coordinate experiments - Partnering with Operations and Product teams to define new products or product improvements - Partnering with the team of PPC specialists to understand their needs and use those insights to execute the most impactful research - Partnering with Management to understand the big problems and opportunities to address
PPC SpecialistFull Time
Agoda
Jun 2014 - Dec 2014 -6 months
Hungary , Budapest
- Job Details:• Managing all the advertising for Bing. • Management of key marketing investment accounts, in Google Adwords. • Mentor PPC Executives work, assigned by manager. • Detailed analysis of ROI and other KPIs. • Recommend and implement best practices processes. • Be accountable to reach the targets • Research, Analyze, and Problem Solving get involved with data audits, competitive research, analysis of web analytics, etc. • Research best practice strategies for PPC and implement effective strategies to achieve targets.
Education
Bachelor's Degree in Business Administration
Cairo University (CU)Jan 2003 - Jan 2007 - 4 yr
High School - Thanaweya Amma
Zahraa HelwanJan 2003
Skills
- Google Ads
- Adwords Editor
- Google Analytics
- Microsoft AdCenter
- AdCenter Editor
- Marketing Planning
- Social Media
- Microsoft Office
- Drupal
- WordPress
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Languages
English
FluentArabic
Fluent
Training & Certifications
TOEFL Preparation Course
ITC·2012Google AdWords Qualified - Search Advertising
2010Google AdWords Qualified - Reporting and Analysis
Google ·2010Google Adwords Qualified - Display Advertising
Google ·2010Microsoft AdCenter Certified Member
Microsoft ·2010Strategic Management
Cairo University·2007English
AUC·2007German
AGC·2005