Haneen Khater

In-house Media BuyerFull Time

• Job Details:Leading paid media ads for three marketing-driven companies under the same parent company. Full campaign strategy, execution, testing & scaling across all platforms. Quarterly budget allocation & optimization. Generating marketing qualified leads through high end campaign planning and optimization. Collaborated cross-functionally with SEO, Content, Design & Sales team for aligned funnels & ensuring maximum profitability. Brainstorming ideas with the team to ensure the whole team is aligned & on track with each project’s mission, vision & values, all while making sure the goal of each project is met for every launched campaign. Improved reporting between Marketing & Sales teams for better insights. Currently leading the launch of a new project, aligning team efforts with the CMO’s vision