Habiba Mukhtar

17 years of progressive marketing, sales, and channel management experience

Cairo, Egypt

CGC

Nov 2022 - Present -2 yrs, 8 months

Egypt , Giza

Petromin Egypt

May 2019 - Present -6 yrs, 2 months

Egypt , Cairo

Chevron Egypt Lubricants

Feb 2013 - Present -12 yrs, 5 months

Egypt , Cairo

Job Details:•Developing and executing integrated brand & trade marketing plans •Developing and managing promotional activities for assigned distributor areas and retail channels •Developing trade acquisitions, loyalty schemes and penetration programs •Managing regional distribution across Greater Cairo, Delta, Alex and Canal areas •Responsible for distributors P&L, incentives and evaluations •Managing channel strategies supporting channel partners, distributors, and reseller channels •Develops and deploy programs to increase outlet acquisition (i.e. incentive programs, promotional platforms, territory & outlet database) •Develops and roll out retail/ workshop image standards, program and offerings •Develops and maintain distributor marketing guidelines •Develop and maintain performance analysis by product type and channel segmentation by offerings •Drives timely updates and tracking of key program implementation and measurement •Supporting, direct, indirect and export channel sales and key distribution partners •Tracking progress of key product & brand metrics/milestones •Measuring the effectiveness of programs and communications using revenue based tools, market research and available market data •Responsible for deployment of rebate/incentive structure for Distributors and Retail customers •Improve Sales of premium products, product visibility and penetration across all designated distributor territories YOY basis

Arma Food Industries

Feb 2009 - Jan 2012 -2 yrs, 11 months

Egypt

Job Details:• Analyzing the ARMA brands' in 23 countries within NE and Africa current situation VS competing brands in terms of market share, distribution, awareness and usage • Developing annual marketing plan in conjunction with sales department, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives. • To manage all aspects of print production, receipt and distribution. • Managing the entire product line life cycle from strategic planning to tactical activities. • Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers, countries and potential markets. • Conduct and manage market research for each country to determine market requirements

Sales Management
AUC·2018
Product planning, Brand Management, Strategic Marketing, Marketing Research Techniques, Consumer buyer behavior and different types of characters
UBC ·2002