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Germine Magdy Hanna

Marketing Communications Manager

New Cairo, Cairo, Egypt

Work Experience

  • Marketing Communications ManagerFull Time

    Majid Al Futtaim

    Mar 2022 - Present -3 yrs, 4 months

    Egypt , Cairo

    • Job Details:Campaign Management • Plan and execute all digital social media and advertising campaigns in market • Design, build and maintain MAF Retail’s social media presence • Collaborate with agencies and other vendor partners • Report and manage any engagements that might interfere with the operations of the company • Communicate social information that can affect the activities or image of the company • Propose and implement action plans in order to increase productivity, performance and effectiveness of the operations • Work closely with the Commercial & Operations teams to ensure campaigns are delivered on time Strategic Planning • Working with the central team, plan & develop the social strategy for the market • Brainstorm new and creative growth strategies • Contribute to the internal communication of the company strategy and objectives • Develop the in-market approach to social comms, in line with wider company objectives Performance & Analytics • Measure and report performance of all digital marketing campaign and assess against goals • Identify trends and insights and optimize spend based on the insights • Works with the Commercial teams to identify successful campaigns in offline campaigns Human Capital Responsibilities • Assist in implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management • Provide mentorship for the purpose of developing a continuous talent pipeline for key roles • Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements • Develop and implement on the job-training for the team • Provide inputs for the development of annual manpower plan • Ensure the implementation of MAFR’s corporate policies and relevant procedures
  • Senior Social Media SpecialistFull Time

    Wuzzuf

    Oct 2021 - Feb 2022 -4 months

    Egypt , Cairo

    • Senior Account ExecutiveFull Time

      Rada for research and PR co.

      Jun 2018 - Jul 2021 -3 yrs, 1 month

      • CounselorFreelance / Project

        Wellspring

        May 2014 - Dec 2016 -2 yrs, 7 months

        • Education

          • Technical Diploma in Digital Marketing

            INC Academy

            Jan 2020 - Jan 2020 - 0 Month

          • Mass Communication in Media

            Misr International University (MIU)

            Jan 2014 - Jan 2018 - 4 yr

          • High School - Thanaweya Amma

            Notre Dame Des Apotres Francais Zeitoun

            Jan 2014 

          Skills

          • Social Media
          • Facebook ads
          • Google Adwords
          • Adobe illustrator
          • Adobe photoshop
          • Adobe Dreamweaver
          • Microsoft
          • Social Media tools
          • Social Media buying
          • Reports
          View More

          Languages

          • Arabic

            Fluent
          • English

            Fluent
          • French

            Fluent

          Training & Certifications

          • Meta Certified Digital Marketing Associate

            Meta·2023
          • Social Media Analytics and Management

            Integrated Marketing Foundation ( IMFND)·2019
          • SEO Training

            Udemy (online)·2019
          • Google Analytics

            Udemy (online)·2019
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