
Germine Magdy Hanna
Marketing Communications Manager
New Cairo, Cairo, EgyptWork Experience
Marketing Communications ManagerFull Time
- Job Details:Campaign Management • Plan and execute all digital social media and advertising campaigns in market • Design, build and maintain MAF Retail’s social media presence • Collaborate with agencies and other vendor partners • Report and manage any engagements that might interfere with the operations of the company • Communicate social information that can affect the activities or image of the company • Propose and implement action plans in order to increase productivity, performance and effectiveness of the operations • Work closely with the Commercial & Operations teams to ensure campaigns are delivered on time Strategic Planning • Working with the central team, plan & develop the social strategy for the market • Brainstorm new and creative growth strategies • Contribute to the internal communication of the company strategy and objectives • Develop the in-market approach to social comms, in line with wider company objectives Performance & Analytics • Measure and report performance of all digital marketing campaign and assess against goals • Identify trends and insights and optimize spend based on the insights • Works with the Commercial teams to identify successful campaigns in offline campaigns Human Capital Responsibilities • Assist in implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management • Provide mentorship for the purpose of developing a continuous talent pipeline for key roles • Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements • Develop and implement on the job-training for the team • Provide inputs for the development of annual manpower plan • Ensure the implementation of MAFR’s corporate policies and relevant procedures
Education
Technical Diploma in Digital Marketing
INC AcademyJan 2020 - Jan 2020 - 0 Month
Mass Communication in Media
Misr International University (MIU)Jan 2014 - Jan 2018 - 4 yr
High School - Thanaweya Amma
Notre Dame Des Apotres Francais ZeitounJan 2014
Skills
- Social Media
- Facebook ads
- Google Adwords
- Adobe illustrator
- Adobe photoshop
- Adobe Dreamweaver
- Microsoft
- Social Media tools
- Social Media buying
- Reports
View More
Languages
Arabic
FluentEnglish
FluentFrench
Fluent
Training & Certifications
Meta Certified Digital Marketing Associate
Meta·2023Social Media Analytics and Management
Integrated Marketing Foundation ( IMFND)·2019SEO Training
Udemy (online)·2019Google Analytics
Udemy (online)·2019