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Gamal Mohamed Elhanafy

Ecommerce manager

Stanley, Alexandria, Egypt

Work Experience

  • E-commerce marketing ManagerFull Time

    Omashah.com

    May 2022 - Present -3 yrs, 2 months

    Egypt , Alexandria

    • Job Details: Managed digital accounts, including the planning, launching and optimization of Google Adwords and Facebook Ads campaigns across paid search, social and display channels.  Analyzed engagement by using Google and Facebook Analytics to track success of our campaigns.  Evaluated customer research, market conditions and competitor data.  Reviewed new technologies and kept the company at the forefront of development in paid search marketing and remarketing.  Created monthly Reports with analysis of performance of campaigns.  Managed retail online stores businesses.  Met preset customer goals through Ecommerce sale maximization.  Marketed new product launches, sales, and promotions.  Created and maintained e-Commerce budget, strategy and marketing plans.
  • E-commerce ManagerFull Time

    Madar Group Egypt

    Apr 2021 - Jan 2022 -9 months

    Egypt , Alexandria

    • Job Details: Managed direct-to-consumer ecommerce business for high-end baby's diapers and detergents company. Responsible for leading the social channels strategy and building product roadmap. Drove 24% revenue growth and 36% sales growth.  Created and maintained e-Commerce budget, strategy and marketing plans.  Managed all aspects of the marketplace business across multiple platforms which include, competitor analysis, business analytics, and marketplace technologies.  Managed all online activities with respect to, online presence, sales, conversion, managing internal data sources, margins, and reporting.  Total oversight of order management, inventory, and ownership of payment.  Ensure the prices of the products and the offers are updated in coordination with the team.  Prepare reports checking the stocks of the products. Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
  • Digital Marketing CoordinatorFull Time

    Whiteboard101

    Feb 2016 - Feb 2021 -5 yrs

    Egypt , Cairo

    • Job Details: Attracts potential customers by answering product and service questions; suggesting information about other products and services.  We identified and executed improvements for processes, content, and lead generation.  She has provided market research, forecasts, campaign results, and consumer trends.  Implemented new competitive analysis and consumer trend reports increasing quarterly sales by 15%.  Suggested new SEO tools which increased copywriters’ output by 25%.  Opens customer accounts by recording account information.  Maintains customer records by updating account information.  Resolves product or service problems by clarifying the customer's complaint; determining the cause; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.  Maintains database by entering new and updated customer and account information.
  • Education

    • College Diploma in Marketing

      American University in Cairo (AUC)

      Jan 2020 

    • High School

      AUC - School of Continuing Education

      Jan 2019 - Jan 2020 - 1 Year

    • Bachelor's Degree in Archaeology

      Cairo University (CU)

      Jan 2009 

    Skills

    • Digital Marketing
    • Digital campaigns
    • Social Media
    • Online Marketing
    • Marketing
    • Marketing Research
    • selling skills

    Languages

    • English

      Advanced

    Training & Certifications

    • Career certificate in marketing from Auc

      AUC - School of Continuing Education·2020
    • Foundation certificate in Marketing

      AUC - School of Continuing Education·2020
    • Consumer Behavior

      AUC-School of Continuing Education·2020
    • Professional Selling Skills

      AUC-School of Continuing Education·2020
    • SCE Certificate of Achievement in Sales & Marketing

      AUC·2020
    • SCE Certificate of Achievement in Sales & Marketing

      AUC - School of Continuing Education·2020
    • Principles of Marketing

      AUC-School of Continuing Education·2020
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