Galal Ghanem

Senior Marketing & Product Manager | Fintech AppFull Time

• Job Details:Key Responsibilities: - Define product vision, strategy, and roadmap; lead product lifecycle from ideation to launch and collaborate with cross-functional teams for successful PassTo app delivery. - Conduct market research, competitive analysis, and develop go-to-market and pricing strategies. - Create and execute comprehensive marketing plans across various channels, ATL & BTL media options and produce marketing materials. - Develop and maintain brand identity, ensure consistency, and enhance brand awareness in The UK marketplace. - Gather and analyze customer feedback to inform product and marketing improvements, build relationships, and engage customers through activities - Track and analyze key performance indicators (KPIs); present performance reports, and optimize strategies based on insights. - Lead and mentor product and marketing teams; manage budgets, resources, and timelines.

Product Marketing Manager | VOIP & Fintech AppFull Time

• Job Details:Key Responsibilities: - Developed and executed digital brand plans. - Managed all digital channels (SEO/SEM, social media, etc.). - Measured and reported TTL campaign performance. - Collaborated with cross-functional teams to optimize user experience within the app and website. - Managed social media presence and drove engagement. Achievements: - Increased app installs by 25% through strategic digital marketing campaigns (e.g., SEO/SEM, social media). - Grew conversions by 150% through A/B testing and landing page optimization. - Improved engagement rate by 20% through data-driven campaign management.

Growth Marketing Manager | Consultation ManagementPart Time

• Job Details:Key Responsibilities: - Developed and executed marketing plans for clients. - Analyzed company performance and proposed growth plans. - Conducted market research and competitive analysis. - Launched new products with targeted positioning and value propositions. Achievements: - Increased product conversions by 30% through growth hacking strategies. - Developed a cluster product strategy that led to a 15% market revenue increase.